Applying appraisal theory to visual metaphors in advertising

Charlotte van Hooijdonk (Speaker), van Enschot, R. (Speaker)

Activity: Talk or presentation typesOral presentationScientific

Period30 Aug 2018
Event titleBiennial Congress of the International Association of Empirical Aesthetics 2018: Conflict, Arousal, and Curiosity: Berlyne and Beyond
Event typeConference
Conference number25
LocationToronto, Canada
Degree of RecognitionInternational