Brand placement disclosure effects on persuasion: The moderating role of self-control depletion

Janssen, L. (Speaker), Marieke Fransen (Speaker), Rebecca Wulff (Speaker), Eva van Reijmersdal (Speaker)

Activity: Talk or presentation typesOral presentationScientific

Period2016
Held atICORIA
Event typeConference
LocationLjubljana, Slovenia
Degree of RecognitionInternational