Conference/Workshop: Marketing Science Conference

T.H.A. Bijmolt (Speaker)

    Activity: Talk or presentation typesInvited talkScientific

    Description

    [Titel: Multiple measurements in meta-analysis: The relation between memory and evaluation of advertising]
    Period1 Mar 1997
    Held atConference/Workshop: Marketing Science Conference
    Event typeOther
    LocationBerkeley, USA
    Degree of RecognitionInternational