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Conference/Workshop: Marketing Science Conference
T.H.A. Bijmolt (Speaker)
Activity
:
Talk or presentation types
›
Invited talk
›
Scientific
Description
[Titel: Multiple measurements in meta-analysis: The relation between memory and evaluation of advertising]
Period
1 Mar 1997
Held at
Conference/Workshop: Marketing Science Conference
Event type
Other
Location
Berkeley, USA
Degree of Recognition
International