Conference/Workshop: Marketing Science Conference

A.P.D. Gruijters (Speaker)

    Activity: Talk or presentation types › Invited talk › Scientific

    Description

    [Titel: Multiple measurements in meta-analysis: The relation between memory and evaluation of advertising]
    Period1 Mar 1997
    Event titleConference/Workshop: Marketing Science Conference
    Event typeOther
    LocationBerkeley, USA
    Degree of RecognitionInternational