Disentangling location based advertising: The effects of location congruency and medium type on consumers' ad recall and brand choice
Stefan Bernritter (Speaker), Paul Ketelaar (Speaker), Thabo van Woudenberg (Speaker), Jonathan van 't Riet (Speaker), Arief Ernst Huhn (Speaker), Barbara Muller (Speaker), Janssen, L. (Speaker)
Activity: Talk or presentation types › Oral presentation › Scientific