Disentangling location based advertising: The effects of location congruency and medium type on consumers' ad recall and brand choice

Stefan Bernritter (Speaker), Paul Ketelaar (Speaker), Thabo van Woudenberg (Speaker), Jonathan van 't Riet (Speaker), Arief Ernst Huhn (Speaker), Barbara Muller (Speaker), Janssen, L. (Speaker)

Activity: Talk or presentation typesOral presentationScientific

Period2015
Event titleAnnual Conference of the International Communication Association 2015
Event typeConference
Conference number65
LocationSan Juan, Puerto Rico
Degree of RecognitionInternational