Disentangling location based advertising: The effects of location congruency and medium type on consumers' ad recall and brand choice

  • Stefan Bernritter (Speaker)
  • Paul Ketelaar (Speaker)
  • Thabo van Woudenberg (Speaker)
  • Jonathan van 't Riet (Speaker)
  • Arief Ernst Huhn (Speaker)
  • Barbara Muller (Speaker)
  • Janssen, L. (Speaker)

Activity: Talk or presentation typesOral presentationScientific

Period2015
Event titleAnnual Conference of the International Communication Association 2015
Event typeConference
Conference number65
LocationSan Juan, Puerto Rico
Degree of RecognitionInternational