Disentangling location based advertising: The effects of location congruency and medium type on consumers' ad recall and brand choice

Stefan Bernritter (Speaker), Paul Ketelaar (Speaker), Thabo van Woudenberg (Speaker), Jonathan van 't Riet (Speaker), Arief Ernst Huhn (Speaker), Barbara Muller (Speaker), Janssen, L. (Speaker)

Department Communication and Cognition
Language, Communication and Cognition

Activity: Talk or presentation types › Oral presentation › Scientific

Period	2015
Event title	Annual Conference of the International Communication Association 2015
Event type	Conference
Conference number	65
Location	San Juan, Puerto Rico
Degree of Recognition	International