Disentangling location based advertising: The effects of location congruency and medium type on consumers' ad recall and brand choice

Stefan Bernritter (Speaker), Paul Ketelaar (Speaker), Thabo van Woudenberg (Speaker), Jonathan van 't Riet (Speaker), Arief Ernst Huhn (Speaker), Barbara Muller (Speaker), Janssen, L. (Speaker)

Activity: Talk or presentation typesOral presentationScientific

Period2015
Held atEtmaal van de Communicatiewetenschap
Event typeConference
LocationAntwerpen, Belgium
Degree of RecognitionNational