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Don't apologize but explain: the use and effects of corporate apologies in webcare responses to NWOM messages of flight passengers
Charlotte van Hooijdonk (Speaker)
Liebrecht, C.
(Speaker)
Communication and Cognition
Activity
:
Talk or presentation types
›
Oral presentation
›
Scientific
Period
7 Feb 2019
Event title
Etmaal van de Communicatiewetenschap
Event type
Conference
Location
Nijmegen, Netherlands
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Degree of Recognition
National
Keywords
Webcare
strategie
corporate communicatie
Customer service
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