Fluency theory versus Berlyne's inverted U curve.

Activity: Talk or presentation typesOral presentationScientific


An experimental study into the effects of visual metaphors in advertising on processing fluency and aesthetic pleasure under short and long exposure times.
Period31 Aug 2018
Event titleBiennial Congress of the International Association of Empirical Aesthetics 2018: Conflict, Arousal, and Curiosity: Berlyne and Beyond
Event typeConference
Conference number25
LocationToronto, CanadaShow on map
Degree of RecognitionInternational


  • visual metaphor
  • empirical aesthetics
  • processing fluency
  • optimal innovation