Fluency theory versus Berlyne's inverted U curve.

van Enschot, R. (Speaker), Charlotte van Hooijdonk (Speaker)

Activity: Talk or presentation typesOral presentationScientific

Description

An experimental study into the effects of visual metaphors in advertising on processing fluency and aesthetic pleasure under short and long exposure times.
Period31 Aug 2018
Held atBiennial Congress of the International Association of Empirical Aesthetics 2018
Event typeConference
Conference number25
LocationToronto, Canada
Degree of RecognitionInternational

Keywords

  • visual metaphor
  • empirical aesthetics
  • processing fluency
  • optimal innovation