Fluency theory versus Berlyne's inverted U curve.

van Enschot, R. (Speaker)
Charlotte van Hooijdonk (Speaker)

Department Communication and Cognition
Language, Communication and Cognition

Activity: Talk or presentation types › Oral presentation › Scientific

Description

An experimental study into the effects of visual metaphors in advertising on processing fluency and aesthetic pleasure under short and long exposure times.

Period	31 Aug 2018
Event title	Biennial Congress of the International Association of Empirical Aesthetics 2018: Conflict, Arousal, and Curiosity: Berlyne and Beyond
Event type	Conference
Conference number	25
Location	Toronto, CanadaShow on map
Degree of Recognition	International

Keywords

visual metaphor
empirical aesthetics
processing fluency
optimal innovation

Documents & Links

IAEA2018_Thepleasureofvisualmetaphor_RvECvH
File: application/pdf, 2.12 MB
Type: Text