Hijacking the Attention Economy: Alternating & Sustained Attention in ContraPoints’ Longform YouTube Videos

Activity: Talk or presentation typesInvited talkProfessional


What is the difference in attention when consuming an automated endless stream of short length content compared to watching a single, 100+ minute video? This talk challenges the dominant narrative of digital dementia and attention impoverishment by analysing YouTuber Contrapoints. Contrapoints' videos can range up to almost 2 hours in length, which goes against the tide of the majority of content online. She does so by combining devices that solicit sustained or deep attention, with those inciting hyperattention, thus generating rhythms of attention.
Period4 Mar 2022
Event titleTransformations of Attention
Event typeConference
LocationSanta Barbara, United StatesShow on map
Degree of RecognitionInternational


  • attention
  • digital culture
  • YouTube
  • contrapoints