Hijacking the Attention Economy: Alternating & Sustained Attention in ContraPoints’ Longform YouTube Videos

Description

What is the difference in attention when consuming an automated endless stream of short length content compared to watching a single, 100+ minute video? This talk challenges the dominant narrative of digital dementia and attention impoverishment by analysing YouTuber Contrapoints. Contrapoints' videos can range up to almost 2 hours in length, which goes against the tide of the majority of content online. She does so by combining devices that solicit sustained or deep attention, with those inciting hyperattention, thus generating rhythms of attention.

Period	4 Mar 2022
Event title	Transformations of Attention
Event type	Conference
Location	Santa Barbara, United StatesShow on map
Degree of Recognition	International