Message design matters: Effects of location-congruency and openness on ad intrusiveness, attitude toward the ad, and brand choice
Paul Ketelaar (Speaker), Janssen, L. (Speaker), Marnix van Gisbergen (Speaker), Arief Ernst Huhn (Speaker), Thabo van Woudenberg (Speaker), Jonathan van 't Riet (Speaker), Stefan Bernritter (Speaker)
Activity: Talk or presentation types › Oral presentation › Scientific