Message design matters: Effects of location-congruency and openness on ad intrusiveness, attitude toward the ad, and brand choice

  • Paul Ketelaar (Speaker)
  • Janssen, L. (Speaker)
  • Marnix van Gisbergen (Speaker)
  • Arief Ernst Huhn (Speaker)
  • Thabo van Woudenberg (Speaker)
  • Jonathan van 't Riet (Speaker)
  • Stefan Bernritter (Speaker)

Activity: Talk or presentation typesOral presentationScientific

Period2016
Event titleAnnual Conference of the International Communication Association 2016
Event typeConference
Conference number66
LocationFukuoka, Japan
Degree of RecognitionInternational