Message design matters: Effects of location-congruency and openness on ad intrusiveness, attitude toward the ad, and brand choice

Paul Ketelaar (Speaker), Janssen, L. (Speaker), Marnix van Gisbergen (Speaker), Arief Ernst Huhn (Speaker), Thabo van Woudenberg (Speaker), Jonathan van 't Riet (Speaker), Stefan Bernritter (Speaker)

Activity: Talk or presentation typesOral presentationScientific

Period2016
Event titleAnnual Conference of the International Communication Association 2016
Event typeConference
Conference number66
LocationFukuoka, Japan
Degree of RecognitionInternational