Message design matters: Effects of location-congruency and openness on ad intrusiveness, attitude toward the ad, and brand choice

Paul Ketelaar (Speaker), Janssen, L. (Speaker), Marnix van Gisbergen (Speaker), Arief Ernst Huhn (Speaker), Thabo van Woudenberg (Speaker), Jonathan van 't Riet (Speaker), Stefan Bernritter (Speaker)

Department Communication and Cognition
Language, Communication and Cognition

Activity: Talk or presentation types › Oral presentation › Scientific

Period	2016
Event title	Annual Conference of the International Communication Association 2016: null
Event type	Conference
Conference number	66
Location	Fukuoka, Japan
Degree of Recognition	International