Activity: Talk or presentation types › Invited talk › Scientific
Description
Lecture by Sara Pabian - Influencing for the good and not so good on social media
Sara Pabian will reflect on those who influence us on social media, including celebrities and social media influencers. She will present different types of social influence and explain the mechanisms behind it. The parasocial relationship with influencers on social media is a key concept in understanding social influence and influencer marketing. She will look at examples of influencer marketing in the domains of commercial marketing and social marketing. The opportunities and risks of using celebrities and social media influencers for marketing purposes will be discussed. Sara Pabian will conclude her presentation with showing some of the work that has been done and/or that we are currently doing within Tilburg’s Center for Social Influence.