When forewarnings backfire: Self-control depletion increases persuasion by brand placements after disclosure

Janssen, L. (Speaker), Marieke Fransen (Speaker), Rebecca Wulff (Speaker), Eva van Reijmersdal (Speaker)

Activity: Talk or presentation typesOral presentationScientific

Period2015
Event titleAnnual Conference of the International Communication Association 2015
Event typeConference
Conference number65
LocationSan Juan, Puerto Rico
Degree of RecognitionInternational