When forewarnings backfire: Self-control depletion increases persuasion by brand placements after disclosure

  • Janssen, L. (Speaker)
  • Marieke Fransen (Speaker)
  • Rebecca Wulff (Speaker)
  • Eva van Reijmersdal (Speaker)

Activity: Talk or presentation types › Oral presentation › Scientific

Period2015
Event titleAnnual Conference of the International Communication Association 2015
Event typeConference
Conference number65
LocationSan Juan, Puerto RicoShow on map
Degree of RecognitionInternational