When forewarnings backfire: Self-control depletion increases persuasion by brand placements after disclosure

Janssen, L. (Speaker), Marieke Fransen (Speaker), Rebecca Wulff (Speaker), Eva van Reijmersdal (Speaker)

Activity: Talk or presentation typesOral presentationScientific

Period2015
Event titleEtmaal van de Communicatiewetenschap
Event typeConference
LocationAntwerpen, Belgium
Degree of RecognitionNational