Media contributions
2Media contributions
Title Are you managing brand equity incorrectly? Media name/outlet AMA Scholarly Insights Country/Territory United States Date 20/12/17 URL https://www.ama.org/2017/12/20/are-you-managing-brand-equity-incorrectly/ Persons Hannes Datta Title A Deeper Understanding of Brand Equity Media name/outlet Tuck School of Business Country/Territory United States Date 6/11/15 Producer/Author Kusum Ailawadi URL https://www.tuck.dartmouth.edu/news/articles/a-deeper-understanding-of-brand-equity Persons Hannes Datta