Managing brand equity

Press/Media: Other

Description

My research on how well consumer-based brand equity aligns with sales-based brand equity has been featured in several US-based outlets.

Period	6 Nov 2015 → 20 Dec 2017

Title	Are you managing brand equity incorrectly?
Media name/outlet	AMA Scholarly Insights
Country/Territory	United States
Date	20/12/17
URL	https://www.ama.org/2017/12/20/are-you-managing-brand-equity-incorrectly/
Persons	Hannes Datta

Title	A Deeper Understanding of Brand Equity
Media name/outlet	Tuck School of Business
Country/Territory	United States
Date	6/11/15
Producer/Author	Kusum Ailawadi
URL	https://www.tuck.dartmouth.edu/news/articles/a-deeper-understanding-of-brand-equity
Persons	Hannes Datta