What's driving Gen Z's interest in romance novel?

Sonali Kulkarni

Department of Culture Studies

Press/Media: Expert Comment

Description

Commissioned by London-based business insights platform Canvas8, this piece looks at the role of BookTok in young people's choice of reading romance novels. I provided expert comments on BookTok and its position in contemporary literary spheres.

Period	3 Oct 2022

Media contributions

Title What's driving Gen Z's interest in romance novel?
Degree of recognition International
Media name/outlet Canvas8
Media type Web
Country/Territory United Kingdom
Date 3/10/22
Persons Sonali Kulkarni

Title	What's driving Gen Z's interest in romance novel?
Degree of recognition	International
Media name/outlet	Canvas8
Media type	Web
Country/Territory	United Kingdom
Date	3/10/22
Persons	Sonali Kulkarni

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Keywords

BookTok
New Media
Platforms
Reading culture