Advertising and sales data for CPG brands, consumer panel data, The Netherlands, 2011-2015

Bernadette Van Ewijk (Creator)
Astrid Stubbe (Creator)
Els Gijsbrechts (Creator)
Marnik Dekimpe (Creator)

Dataset

1 Article

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2021
Online display advertising for CPG brands: (When) does it work?
van Ewijk, B., Stubbe, A., Gijsbrechts, E. & Dekimpe, M., Jun 2021, In: International Journal of Research in Marketing. 38, 2, p. 271-289
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
11 Citations (Scopus)