Category characteristics for IRI Marketing Science Dataset

  • Hannes Datta (Creator)
  • Kusum L. Ailawadi (Creator)
  • H.J. van Heerde (Massey University) (Creator)

Dataset

Description

Data collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure category characteristics for the IRI Marketing Science data set (Bronnenberg, Kruger, and Mela 2008).
Date made available2 May 2018
PublisherDataverse NL
Date of data production19 May 2016

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