CPG Chinese Household Panel Data 2011-2016

Bernadette Van Ewijk (Creator)
Jan-Benedict E. M. Steenkamp (Creator)
Els Gijsbrechts (Creator)

Marketing

Dataset

1 Article

1 results

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2020
The rise of online grocery shopping in China: Which brands will benefit?
van Ewijk, B. J., Steenkamp, J.-B. E. M. & Gijsbrechts, E., Jun 2020, In: Journal of International Marketing. 28, 2, p. 20-39
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access