Data on logistics and consumer behavior Sao Paulo City 2019

  • Jan Fransoo (Creator)
  • José Geraldo Vidal Vieira (Creator)
  • Hector Angel Ramirez Navarro (Creator)



This research aims to answer the following questions: a) What are BOP (Base of the Pyramid) and HIC (High Income Consumers) buying habits when they buy products at a local store? b) What are the characteristics of receiving FMCG goods at small retailers in both regions? c) What are the main problems that make it difficult for carriers to deliver goods in the BOP district?
Date made available8 Mar 2022

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