Replication Data for: AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning

Jianping Ye (Creator)
Michel Wedel (Creator)
Rik Pieters (Creator)

Dataset

Date made available	10 Nov 2025
Publisher	Harvard Dataverse

DOI
10.7910/DVN/DSJWIV

1 Article

Ad gazer: Improving contextual advertising with theory-informed machine learning
Ye, J., Wedel, M. & Pieters, R., Nov 2025, (E-pub ahead of print) In: Journal of Marketing.
Research output: Contribution to journal › Article › Scientific › peer-review

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