Description
This replication package contains scripts to replicate the results of a study that quantifies the consumer-welfare impact of adding a select set of leading national brands to hard discounter Lidl’s assortment in the German market. Please refer the published paper for a description of how these program files should be read and used in the analysis. Proprietary GfK panel data from Germany are not included in the package because the company's NDA agreement does not allow this.
| Date made available | 8 Oct 2024 |
|---|---|
| Publisher | DataverseNL |
Research output
- 1 Article
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Do consumers benefit from national-brand listings by hard discounters?
Geyskens, I., Deleersnyder, B., Dekimpe, M. & Lin, P., Jan 2024, In: Journal of the Academy of Marketing Science. 52, 1, p. 97-118 22 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access2 Link opens in a new tab Citations (Scopus)
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