Replication Data for: Do consumers benefit from national‑brand listings by hard discounters?

Inge Geyskens (Creator)
Barbara Deleersnyder (Creator)
Marnik Dekimpe (Creator)

Marketing

Dataset

1 Article

1 results

2024
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, I., Deleersnyder, B., Dekimpe, M. & Lin, P., Jan 2024, In: Journal of the Academy of Marketing Science. 52, 1, p. 97-118 22 p.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
2 Citations (Scopus)