Replication Data for paper: A Consumer-based Taxonomy of Digital Customer Engagement Practices

Anniek Eigenraam (Creator)
Jiska Eelen (Creator)
Arjen van Lin (Creator)
Peeter W. J. Verlegh (Creator)

Research Group: Marketing
Marketing

Dataset

Description

Datasets for the paper "A Consumer-based Taxonomy of Digital Customer Engagement Practices" (Anniek W. Eigenraam, Jiska Eelen, Arjen van Lin, Peeter W.J. Verlegh, Journal of Interactive Marketing, 44, 2018, 102-121). Cardsorting data (phase 2) - Survey data (phase 3).

Date made available	25 Feb 2019
Publisher	DataverseNL

DOI
10.34894/0dfx7j

Access Dataset

https://dataverse.nl/citation?persistentId=doi:10.34894/0DFX7J

1 Article

A consumer-based taxonomy of digital customer engagement practices
Eigenraam, A. W., Eelen, J., Van Lin, A. & Verlegh, P. W. J., 1 Nov 2018, In: Journal of Interactive Marketing. 44, p. 102-121
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
138 Citations (Scopus)

Replication Data for paper: A Consumer-based Taxonomy of Digital Customer Engagement Practices

Description

DOI

Access Dataset

Research output

A consumer-based taxonomy of digital customer engagement practices

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