Description
Datasets for the paper "A Consumer-based Taxonomy of Digital Customer Engagement Practices" (Anniek W. Eigenraam, Jiska Eelen, Arjen van Lin, Peeter W.J. Verlegh, Journal of Interactive Marketing, 44, 2018, 102-121). Cardsorting data (phase 2) - Survey data (phase 3).
| Date made available | 25 Feb 2019 |
|---|---|
| Publisher | DataverseNL |
Research output
- 1 Article
-
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, A. W., Eelen, J., Van Lin, A. & Verlegh, P. W. J., 1 Nov 2018, In: Journal of Interactive Marketing. 44, p. 102-121Research output: Contribution to journal › Article › Scientific › peer-review
Open Access138 Link opens in a new tab Citations (Scopus)
Cite this
- DataSetCite