Replication Data for: What Drives Brands’ Price Response Metrics? An Empirical Examination of the Chinese Packaged Goods Industry

Bernadette Van Ewijk (Creator)
Els Gijsbrechts (Creator)
Jan-Benedict E. M. Steenkamp (Creator)

Marketing

Dataset

1 Article

1 results

2022
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry
van Ewijk, B., Gijsbrechts, E. & Steenkamp, J. E. B. M., Mar 2022, In: International Journal of Research in Marketing. 39, 1, p. 288-312 25 p.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
6 Citations (Scopus)