Description
Replication Package for Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in Fourteen Indo-Pacific Rim Economies (available at https://doi.org/10.1177/00222437211058102). For more information about the replication package see also the following Github repository: https://github.com/hannesdatta/marketingmix-journal-of-marketing-research.
Date made available | 9 Mar 2022 |
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Publisher | DataverseNL |