Reward-program promotions: How brands can capitalize on retailers’ temporary reward programs

Nick Bombaij (University of Amsterdam) (Creator)
S. Gelper (Contributor)
Marnik Dekimpe (Contributor)

Dataset

Date made available	14 Jan 2026
Publisher	Figshare

DOI
https://figshare.com/projects/Reward-program_promotions_How_brands_can_capitalize_on_retailers_temporary_reward_programs/270289

Reward-program promotions: How brands can capitalize on retailers' temporary reward programs
Bombaij, N., Gelper, S. & Dekimpe, M., Jan 2026, (E-pub ahead of print) In: Journal of Marketing.
Research output: Contribution to journal › Article › Scientific › peer-review

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