Fingerprint Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Marketing Business & Economics
Retailers Business & Economics
Private labels Business & Economics
Purchase Business & Economics
National brands Business & Economics
Evaluation Business & Economics
Shopping Business & Economics
Household Business & Economics

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Research Output 1979 2020

Envy and social comparison

van de Ven, N. & Zeelenberg, M., Jan 2020, Social Comparison in Judgment and Behavior. Suls, J., Collins, R. & Wheeler, L. (eds.). Oxford: Oxford University Press

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Higher minimum quality standards and redistributive effects on consumer welfare

Kotschedoff, M. J. W. & Pachali, M., Jan 2020, In : Marketing Science.

Research output: Contribution to journalArticleScientificpeer-review

Redistributive effect
Egg
Minimum quality standards
Consumer welfare
Household

I am, therefore I buy: Low self-esteem and the pursuit of self-verifying consumption

Stuppy, A., Mead, N. L. & van Osselaer, S. M. J., Feb 2020, In : Journal of Consumer Research. 46, 5, p. 956-973

Research output: Contribution to journalArticleScientificpeer-review

Open Access
self-esteem
self-study
consumption behavior
Pursuit
Self-esteem

Streaming Services and the Homogenization of Music Consumption

Knox, G. & Datta, H., 6 Jan 2020, (Unpublished).

Research output: Working paperScientificpeer-review

File
Music
Homogenization
Consumer knowledge
Politicians
Large groups

The meaning of distraction: How metacognitive inferences from distraction affect brand attitudes

Zane, D. M., Smith, R. & Reczek, R., Feb 2020, In : Journal of Consumer Research. 46, 5, p. 974-994

Research output: Contribution to journalArticleScientificpeer-review

stimulus
evaluation
multiple stress
diagnostic
Inference

Assessing sensitive consumer behavior using the item count response technique

de Jong, M. G. & Pieters, R., Jun 2019, In : Journal of Marketing Research. 56, 3, p. 345-360

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Consumer behaviour
Cigarette consumption
Pregnant women
Functioning
Smoking

Activities 1994 2019

  • 23 Editorial activity
  • 1 Membership of board
  • 1 Visiting an external academic institution

Gradient Metric (External organisation)

Hannes Datta (Member)
1 Feb 2019 → …

Activity: Membership typesMembership of boardProfessional

Duke University

Hannes Datta (Visiting researcher)
10 Sep 20189 Nov 2018

Activity: Visiting an external institution typesVisiting an external academic institutionScientific

Journal of Retailing (Journal)

M.G. Dekimpe (Editorial board member)
2014 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Journal of Marketing Behavior (Journal)

M.G. Dekimpe (Editor)
2014 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Journal of Marketing Research (Journal)

M.G. Dekimpe (Editor)
2012 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Journal of Marketing Research (Journal)

B.J.J.A.M. Bronnenberg (Editor of special issue)
2012

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Press / Media

User-centric payment systems for music streaming services

Hannes Datta

18/02/20

1 item of Media coverage

Press/Media: Expert Comment

This is how streaming services like Spotify change your music taste

Hannes Datta

19/04/19

1 Media contribution

Press/Media: Expert Comment

EU Conference “Challenging (the) Content”

Hannes Datta

9/10/18

1 Media contribution

Press/Media: Expert Comment

How does online streaming impact society?

Hannes Datta

27/10/17

3 Media contributions

Press/Media: Other

Rise of subscription commerce

Hannes Datta

1/05/17

1 Media contribution

Press/Media: Expert Comment

Prizes / Recognition

Marketing
Brand equity
Marketing mix

Honorary Doctorate

Marnik Dekimpe (Recipient), 2018

Prize: Honorary degree

Teaching
Service industries
Service satisfaction
Max Weber
Economic research
Business ethics

MSI Young Scholar - Class of 2019

Hannes Datta (Recipient), Oct 2018

Prize: Fellowship

marketing
leader
alumni
university
Teaching