Fingerprint Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Marketing Business & Economics
Retailers Business & Economics
Private labels Business & Economics
Purchase Business & Economics
National brands Business & Economics
Evaluation Business & Economics
Shopping Business & Economics
Assortment Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1979 2019

Assessing sensitive consumer behavior using the item count response technique

de Jong, M. G. & Pieters, R., Jun 2019, In : Journal of Marketing Research. 56, 3, p. 345-360

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Consumer behaviour
Cigarette consumption
Pregnant women
Functioning
Smoking

Climbing out of the economic crisis: Reciprocal relationships between consumer sentiment and personal stress over time

van Giesen, R. & Pieters, R., Jan 2019, In : Journal of Economic Psychology. 70, p. 109-124

Research output: Contribution to journalArticleScientificpeer-review

economic crisis
Netherlands
economy
well-being
time

Consumer misinformation and the brand premium: A private label blind taste test

Dube, J-P., Bronnenberg, B. J. J. A. M. & Sanders, R. E., 2019, (Accepted/In press) In : Marketing Science.

Research output: Contribution to journalArticleScientificpeer-review

Private labels
Premium
National brands
Decay
Structural model

Greedy bastards: Testing the relationship between wanting more and unethical behavior

Seuntjens, T., Zeelenberg, M., van de Ven, N. & Breugelmans, S., Feb 2019, In : Personality and Individual Differences. 138, p. 147-156

Research output: Contribution to journalArticleScientificpeer-review

Self-Control

"Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition

van Lin, A. & Gijsbrechts, E., May 2019, In : Management Science. 65, 5, p. 2388-2411

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Banner
Grocery
Retailers
Planning
Market characteristics

How Can We Improve Consumer Behaviour Research? A Critical Literature Review On The Contributions and The Limitations Of Consumer Neuroscience

Alvino, L., Jun 2019, 33rd IBIMA conference . p. 5947 5951 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Neuroscience
Consumer behaviour
Literature review
Marketing research
Decision-making process

Activities 1994 2019

  • 23 Editorial activity
  • 1 Membership of board
  • 1 Visiting an external academic institution

Gradient Metric (External organisation)

Hannes Datta (Member)
1 Feb 2019 → …

Activity: Membership typesMembership of boardProfessional

Duke University

Hannes Datta (Visiting researcher)
10 Sep 20189 Nov 2018

Activity: Visiting an external institution typesVisiting an external academic institutionScientific

Journal of Retailing (Journal)

M.G. Dekimpe (Editorial board member)
2014 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Journal of Marketing Behavior (Journal)

M.G. Dekimpe (Editor)
2014 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Journal of Marketing Research (Journal)

B.J.J.A.M. Bronnenberg (Editor of special issue)
2012

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Journal of Marketing Research (Journal)

M.G. Dekimpe (Editor)
2012 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Press / Media

This is how streaming services like Spotify change your music taste

Hannes Datta

19/04/19

1 Media contribution

Press/Media: Expert Comment

EU Conference “Challenging (the) Content”

Hannes Datta

9/10/18

1 Media contribution

Press/Media: Expert Comment

How does online streaming impact society?

Hannes Datta

27/10/17

3 Media contributions

Press/Media: Other

Rise of subscription commerce

Hannes Datta

1/05/17

1 Media contribution

Press/Media: Expert Comment

Brand equity in the hearts and minds of consumers

Hannes Datta

6/12/16

1 Media contribution

Press/Media: Other

Prizes / Recognition

Marketing
Brand equity
Marketing mix

Honorary Doctorate

Marnik Dekimpe (Recipient), 2018

Prize: Honorary degree

Teaching
Service industries
Service satisfaction
Max Weber
Economic research
Business ethics

MSI Young Scholar - Class of 2019

Hannes Datta (Recipient), Oct 2018

Prize: Fellowship

marketing
leader
alumni
university
Teaching