Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Business & Economics
Retailers Business & Economics
Private labels Business & Economics
Purchase Business & Economics
National brands Business & Economics
Evaluation Business & Economics
Supermarkets Business & Economics
Household Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1979 2019

Greedy bastards: Testing the relationship between wanting more and unethical behavior

Seuntjens, T., Zeelenberg, M., van de Ven, N. & Breugelmans, S. Feb 2019 In : Personality and Individual Differences. 138, p. 147-156

Research output: Contribution to journalArticleScientificpeer-review

Self-Control

Price promotions and popular events

Keller, W., Deleersnyder, B. & Gedenk, K. Jan 2019 In : Journal of Marketing.

Research output: Contribution to journalArticleScientificpeer-review

Price promotions
Managers
Elasticity
Olympics
Retailers

A consumer-based taxonomy of digital customer engagement practices

Eigenraam, A. W., Eelen, J., Van Lin, A. & Verlegh, P. W. J. 1 Nov 2018 In : Journal of Interactive Marketing. 44, p. 102-121

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Taxonomy
Customer engagement
Emotion
Literature review

Applying structural models in a public policy context

Albuquerque, P. & Bronnenberg, B. Mar 2018 Handbook of Marketing Analytics. Mizik, N. & Hanssens, D. M. (eds.). Cheltenham, UK: Edward Elgar, p. 539-546

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

structural model
public policy
federal policy
demand
marketing

Are sharing platforms sustainable (business models)? A consumer survey on the drivers of using sharing platforms in the travel industry

Leenheer, J. & Kuijten, M. Jul 2018 Sustainable Business Models: Principles, Promise, and Practice. Moratis, L., Melissen, F. & Idowu, S. (eds.). Cham: Springer, p. 261-283 ( CSR, Sustainability, Ethics & Governance book series)

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Consumer survey
Sustainable business
Business model
Travel industry
Hotels

Are tearful individuals perceived as less competent? Probably not

Zickfeld, J., van de Ven, N., Schubert, T. W. & Vingerhoets, A. 2018 In : Comprehensive Results in Social Psychology.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
stimulus
evidence
lack

Activities 1994 2014

  • 23 Editorial activity

Journal of Marketing Behavior (Journal)

Dekimpe, M. (Editor)
2014 → …

Activity: Editorial activityScientific

Journal of Retailing (Journal)

Dekimpe, M. (Editorial board member)
2014 → …

Activity: Editorial activityScientific

Journal of Marketing Research (Journal)

Bronnenberg, B. (Editor of special issue)
2012

Activity: Editorial activityScientific

Journal of Marketing Research (Journal)

Dekimpe, M. (Editor)
2012 → …

Activity: Editorial activityScientific

International Journal of Research in Marketing (Journal)

Bronnenberg, B. (Editor)
2010 → …

Activity: Editorial activityScientific

International Journal of Research in Marketing (Journal)

Dekimpe, M. (Editor)
20102012

Activity: Editorial activityScientific

Press / Media

Knowing where you lose… And win

Jan Klein

23/08/16

1 media contribution

Press/Media: Expert Comment

It's Time to Manage the Journey Experience

Jan Klein

18/05/16

1 media contribution

Press/Media: Expert Comment

Prizes / Recognition

2017 MSI / H. Paul Root Award

Hannes Datta (Recipient), 2018

Prize: Prize (including medals and awards)

Marketing
Brand equity
Marketing mix

Honorary Doctorate

Marnik Dekimpe (Recipient), 2018

Prize: Honorary degree

MSI Young Scholar - Class of 2019

Hannes Datta (Recipient), Oct 2018

Prize: Fellowship awarded competitively

marketing
leader
alumni
university
Teaching

NWO Talent Scheme - Veni grant

Hannes Datta (Recipient), 2018

Prize: Prize (including medals and awards)

TiSEM Teaching Innovation Award 2015-2016

Henk Roest (Recipient) & Louise Marks (Recipient), 10 Jan 2017

Prize: Prize (including medals and awards)

Innovation
Brand management