Research Output

2020

Buyer participation in outsourced NPD projects: The role of relationship multiplexity

Slot, J. H., Wuyts, S. H. K. & Geyskens, I., Mar 2020, (Accepted/In press) In : Journal of Operations Management.

Research output: Contribution to journalArticleScientificpeer-review

Consumer misinformation and the brand premium: A private label blind taste test

Dube, J-P., Bronnenberg, B. J. J. A. M. & Sanders, R. E., Feb 2020, In : Marketing Science.

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Customer journey analyses in digital media: Exploring the impact of cross-media exposure on customers’ purchase decisions

Klein, J. F., Zhang, Y., Falk, T., Aspara, J. & Luo, X., Mar 2020, (Accepted/In press) In : Journal of Service Management.

Research output: Contribution to journalArticleScientificpeer-review

Envy and social comparison

van de Ven, N. & Zeelenberg, M., Jan 2020, Social Comparison in Judgment and Behavior. Suls, J., Collins, R. & Wheeler, L. (eds.). Oxford: Oxford University Press, p. 223-247 25 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Evaluating the effectiveness of retailer-themed super saver events

Gijsbrechts, E. & Guyt, J. Y., Mar 2020, In : Journal of Marketing. 84, 2, p. 92-113

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Higher minimum quality standards and redistributive effects on consumer welfare

Kotschedoff, M. J. W. & Pachali, M., Feb 2020, In : Marketing Science. 39, 1, p. 253-280

Research output: Contribution to journalArticleScientificpeer-review

I am, therefore I buy: Low self-esteem and the pursuit of self-verifying consumption

Stuppy, A., Mead, N. L. & van Osselaer, S. M. J., Feb 2020, In : Journal of Consumer Research. 46, 5, p. 956-973

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Streaming Services and the Homogenization of Music Consumption

Knox, G. & Datta, H., 23 Feb 2020, (Unpublished) Tilburg.

Research output: Working paperOther research output

File
33 Downloads (Pure)

The bittersweet flavor of a favor: Gratitude, indebtedness, and social exchange

Peng, C., 2020, s.l.: Proefschriftmaken. 105 p.

Research output: ThesisDoctoral Thesis

File
7 Downloads (Pure)

The meaning of distraction: How metacognitive inferences from distraction affect brand attitudes

Zane, D. M., Smith, R. & Reczek, R., Feb 2020, In : Journal of Consumer Research. 46, 5, p. 974-994

Research output: Contribution to journalArticleScientificpeer-review

What gets measured gets done: Can self-tracking technologies enhance advice compliance?

Wittkowski, K., Klein, J. F., Falk, T., Schepers, J. J. L., Aspara, J. & Bergner, K. N., Feb 2020, In : Journal of Service Research.

Research output: Contribution to journalArticleScientificpeer-review

Open Access

When does corporate social irresponsibility become news? Evidence from more than 1,000 brand transgressions across five countries

Stäbler, S. & Fischer, M., Feb 2020, (Accepted/In press) In : Journal of Marketing.

Research output: Contribution to journalArticleScientificpeer-review

2019

Assessing sensitive consumer behavior using the item count response technique

de Jong, M. G. & Pieters, R., Jun 2019, In : Journal of Marketing Research. 56, 3, p. 345-360

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Climbing out of the economic crisis: Reciprocal relationships between consumer sentiment and personal stress over time

van Giesen, R. & Pieters, R., Jan 2019, In : Journal of Economic Psychology. 70, p. 109-124

Research output: Contribution to journalArticleScientificpeer-review

Customer Touchpoint Management für Corporate Brands umsetzen

Esch, F-R., Klein, J. F., Knörle, C. & Stahl, M., 2019, Corporate Brand Management. Esch, F. R., Tomczak, T., Kernstock, J., Langner, T. & Redler, J. (eds.). Wiesbaden: Springer Gabler, p. 499-520 (Corporate Brand Management).

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Eye tracking methodology for research in consumer psychology

Wedel, M., Pieters, R. & van der Lans, R. J. A., Apr 2019, Handbook of Research Methods in Consumer Psychology. Kardes, F. R., Herr, P. M. & Schwarz, N. (eds.). 1st ed. New York: Taylor & Francis, p. 276-292

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Greedy bastards: Testing the relationship between wanting more and unethical behavior

Seuntjens, T., Zeelenberg, M., van de Ven, N. & Breugelmans, S., Feb 2019, In : Personality and Individual Differences. 138, p. 147-156

Research output: Contribution to journalArticleScientificpeer-review

"Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition

van Lin, A. & Gijsbrechts, E., May 2019, In : Management Science. 65, 5, p. 2388-2411

Research output: Contribution to journalArticleScientificpeer-review

Open Access

How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of consumer neuroscience

Alvino, L., Jun 2019, Proceedings of the 33rd IBIMA Conference . Granada: IBIMA Publishing, p. 5947-5951

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Investigating the global socio-economic benefits of satellite industry and remote sensing applications

Alvino, L., Marino, S., Ahmad, U. & Alvino, A., Jun 2019, Proceedings of the 33rd IBIMA Conference : Investigating the Global Socio-Economic Benefits of Satellite Industry and Remote Sensing Applications. Granada: IBIMA Publishing, p. 234-247

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Measuring Customer Experiences: A Text-Based and Pictorial Scale

Gahler, M., Klein, J. F. & Paul, M., 2019, Cambridge: MSI Working Paper Series.

Research output: Working paperOther research output

More important and surprising actions of a moral exemplar trigger stronger admiration and inspiration

van de Ven, N., Archer, A. & Engelen, B., Aug 2019, In : The Journal of Social Psychology. 159, 4, p. 383-397

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Price promotions and popular events

Keller, W., Deleersnyder, B. & Gedenk, K., Jan 2019, In : Journal of Marketing. 83, 1, p. 73-88

Research output: Contribution to journalArticleScientificpeer-review

Retailers under siege? Issues and outlook

Gielens, K. J. P. & Gijsbrechts, E., 2019, Surviving the Retail Revolution. van Everdingen, Y. M. (ed.). Amsterdam: MOA, Center for Marketing Intelligence & Research, p. 17-28

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Retailing and retailing research in the age of big data analytics

Dekimpe, M., Sep 2019, In : International Journal of Research in Marketing.

Research output: Contribution to journalArticleScientificpeer-review

Retailing research in rapidly changing times: On the danger of being leapfrogged by practice

Dekimpe, M. G. & Geyskens, I., Mar 2019, In : Journal of Retailing. 95, 1, p. 6-9

Research output: Contribution to journalEditorialScientificpeer-review

Revealing attention - how eye movements predict brand choice and moment of choice

Martinovici, A., 2019, Tilburg: CentER, Center for Economic Research. 214 p.

Research output: ThesisDoctoral Thesis

Open Access
File
17 Downloads (Pure)

Towards more interactive and sustainable food retailing: An empirical case study of the supermarket of the future

van Giesen, R. & Leenheer, J., 14 Jan 2019, In : International journal of retail & distribution management. 47, 1, p. 55-75

Research output: Contribution to journalArticleScientificpeer-review

Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity

Datta, H., van Heerde, H. J., Dekimpe, M. & Steenkamp, J. E. B. M., 13 Sep 2019.

Research output: Working paperOther research output

File
188 Downloads (Pure)

Using technology to bring online convenience to offline shopping

Dekimpe, M. G., Geyskens, I. & Gielens, K., 5 Dec 2019, In : Marketing Letters.

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Well-meant, poorly done: The negative consequences of giveaways

Stäbler, S., Nov 2019, (Accepted/In press) In : Journal of Advertising Research.

Research output: Contribution to journalArticleScientificpeer-review

2018

A consumer-based taxonomy of digital customer engagement practices

Eigenraam, A. W., Eelen, J., Van Lin, A. & Verlegh, P. W. J., 1 Nov 2018, In : Journal of Interactive Marketing. 44, p. 102-121

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Applying structural models in a public policy context

Albuquerque, P. & Bronnenberg, B., Mar 2018, Handbook of Marketing Analytics. Mizik, N. & Hanssens, D. M. (eds.). Cheltenham, UK: Edward Elgar, p. 539-546

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Are sharing platforms sustainable (business models)? A consumer survey on the drivers of using sharing platforms in the travel industry

Leenheer, J. & Kuijten, M., Jul 2018, Sustainable Business Models: Principles, Promise, and Practice. Moratis, L., Melissen, F. & Idowu, S. (eds.). Cham: Springer, p. 261-283 ( CSR, Sustainability, Ethics & Governance book series).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Are tearful individuals perceived as less competent? Probably not

Zickfeld, J., van de Ven, N., Schubert, T. W. & Vingerhoets, A., 2018, In : Comprehensive Results in Social Psychology. 3, 2, p. 119-139

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Arranging the assortment to arouse choice: Effects of goal-relevant assortment organization on food choice and variety perceptions

van Herpen, E. & Bosmans, A., Mar 2018, In : Food Quality and Preference. 64, p. 192-204

Research output: Contribution to journalArticleScientificpeer-review

Business cycle research in marketing: A review and research agenda

Dekimpe, M. & Deleersnyder, B., Jan 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 31-58

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Category characteristics for IRI Marketing Science Dataset

Datta, H., Ailawadi, K. L. & van Heerde, H. J., 1 May 2018

Research output: Non-textual formData set/Database

Open Access

Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery

Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In : Marketing Science. 37, 1, p. 5-21

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Essays on the role and effects of advertising

He, C., 2018, Tilburg: CentER, Center for Economic Research. 145 p.

Research output: ThesisDoctoral Thesis

Open Access
File
38 Downloads (Pure)

Exemplars and nudges: Combining two strategies for moral education

Engelen, B., Thomas, A., Archer, A. & van de Ven, N., Jan 2018, In : Journal of Moral Education. 47, 3, p. 346-365

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Handbook of Research on Retailing

Gielens, K. J. P. (ed.) & Gijsbrechts, E. (ed.), 31 Aug 2018, Cheltenham: Edward Elgar Publishing. 445 p.

Research output: Book/ReportBook editing

Heads-up: Head movements during ad exposure respond to consumer goals and predict brand memory

Pieters, R. & Wedel, M., Nov 2018, In : Journal of Business Research.

Research output: Contribution to journalArticleScientificpeer-review

How to brand your private labels

Geyskens, I., Keller, K. O., Dekimpe, M. G. & de Jong, K., May 2018, In : Business horizons. 61, 3, p. 487-496

Research output: Contribution to journalArticleScientificpeer-review

Innovation cloning: The introduction and performance of private label innovation copycats

ter Braak, A. M. & Deleersnyder, B., Sep 2018, In : Journal of Retailing. 94, 3, p. 312-327

Research output: Contribution to journalArticleScientificpeer-review

In pursuit of enhanced customer retention management: Review, key issues, and future directions

Ascarza, Neslin, Netzer, Lemmens, A., Anderson, Z., Fader, P. S., Gupta, S., Hardie, B. G. S., Libai, B., Neal, D. & Provost, F., Mar 2018, In : Customer Needs and Solutions. 5, 1-2, p. 65-81

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
158 Downloads (Pure)

Investors' evaluations of price-increase preannouncements

Lim, L. G., Tuli, K. R. & Dekimpe, M., Sep 2018, In : International Journal of Research in Marketing. 35, 3, p. 359-377

Research output: Contribution to journalArticleScientificpeer-review

Misresponse to survey questions: A conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts

Baumgartner, H., Weijters, B. & Pieters, R., Dec 2018, In : Journal of Marketing Research. 55, 6, p. 869-883

Research output: Contribution to journalArticleScientificpeer-review