Tilburg School of Economics and Management

  • Netherlands

Research Output 1935 2019

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Literature review
2018

Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research

Alvino, L., Constantinides, E. & Franco, M., 27 Feb 2018, In : International Journal of Marketing Studies. p. 90-106

Research output: Contribution to journalLiterature reviewScientificpeer-review

File
Marginal utility
Neuromarketing
Consumer behaviour
Decision-making process
Utility theory
2017

Regression and Kriging metamodels with their experimental designs in simulation: A review

Kleijnen, J. P. C., Jan 2017, In : European Journal of Operational Research. 256, 1, p. 1-16 16 p.

Research output: Contribution to journalLiterature reviewScientificpeer-review

Kriging
Metamodel
Experimental design
Design of experiments
Regression

The decision-making process between rationality and emotions

Alvino, L. & Franco, M., 2017, In : International Journal of Scientific Research and Management.

Research output: Contribution to journalLiterature reviewScientificpeer-review

Rationality
Emotion
Decision-making process
Economics
Neuroscience
2014

Discussion of Hakenes and Schnabel

Castiglionesi, F., Feb 2014, In : Journal of Money, Credit and Banking. 46, s1, p. 289-293

Research output: Contribution to journalLiterature reviewScientificpeer-review