If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Alwin de Rooij studies creativity. He uses both scientific and artistic methods; where emerging technologies are used to study creativity in new ways; and from which he develops tools and technologies that augment human creative abilities. The ultimate goal of his research is to understand creativity better so that we can help people to get the most out of their own creative capabilities.

Recent projects include experimental research about the function dopamine and norepinephrine in the creative process; the development of interactive tools and technologies that influence the link between affect and cognitive flexibility to support creativity; and the development of new knowledge production methods by merging scientific and artistic research methods.

Alwin is assistant professor at the Department of Communication and Information Science and the Tilburg Centre for Cognition and Communication, Tilburg University. He received a PhD in Creativity Science from City, University of London, a MSc in Media Technology from Leiden University, and a BFA in autonomous art from the interfaculty ArtScience of the Royal Academy of Art and the Royal Conservatoire, The Hague.

Current courses

Click here for my courses.


  • New Technologies
  • Cognitive Processes
  • Creativity
  • Emotions
  • Embodied Cognition
  • Non-Verbal Communication
  • Intelligent Interfaces

Fingerprint Dive into the research topics where Alwin de Rooij is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
Creativity Medicine & Life Sciences
Dilatation Medicine & Life Sciences
Pleasure Medicine & Life Sciences
Individuality Medicine & Life Sciences
Locus Coeruleus Medicine & Life Sciences
privacy Social Sciences
creativity Social Sciences
dialogue Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2010 2019

Art-Science Collaboration: The Role of Problematization and Artefact Use

van Rijsbergen, K. & de Rooij, A., Jun 2019, Proceedings of the 7th Conference on Computation, Communication, Aesthetics & X. p. 271-283

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Being yourself to be creative: How using self-similar avatars can support the generation of original ideas in virtual environments

Marinussen, M. & de Rooij, A., Jun 2019, p. 285-293.

Research output: Contribution to conferencePaperOther research output

Virtual reality

Eye blink rate predicts and dissociates the effective execution of early and late stage creative idea generation

de Rooij, A., Vromans, R. & Dekker, M., 2019, Proceedings of the 41st Annual Conference of the Cognitive Science Society. Goel, A., Seifert, C. & Freska, C. (eds.). Austin, TX, Vol. 41. p. 1606-1612

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Improving privacy choice through design: How designing for reflection could support privacy self-management

Terpstra, A., Schouten, A., de Rooij, A. & Leenes, R., 1 Jul 2019, In : First Monday. 24, 7, p. 1-13 13 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Command and control systems

The Innovation Potential of Sensory Augmentation for Public Space

van Dartel, M. & de Rooij, A., Jul 2019, p. 79. 84 p.

Research output: Contribution to conferencePaperOther research output