Alwin de Rooij

Alwin de Rooij studies creativity. He uses both scientific and artistic methods; where emerging technologies are used to study creativity in new ways; and from which he develops tools and technologies that augment human creative abilities. The ultimate goal of his research is to understand creativity better so that we can help people to get the most out of their own creative capabilities.

Recent projects include experimental research about the function dopamine and norepinephrine in the creative process; the development of interactive tools and technologies that influence the link between affect and cognitive flexibility to support creativity; and the development of new knowledge production methods by merging scientific and artistic research methods.

Alwin is assistant professor at the Department of Communication and Information Science and the Tilburg Centre for Cognition and Communication, Tilburg University. He received a PhD in Creativity Science from City, University of London, a MSc in Media Technology from Leiden University, and a BFA in autonomous art from the interfaculty ArtScience of the Royal Academy of Art and the Royal Conservatoire, The Hague.

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