Photo of Anick Bosmans
  • Warandelaan 2, Tias Building, room T 604

    5037 AB Tilburg

    Netherlands

20012018
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Personal profile

Research interests

Anick Bosmans is Program Director of the MSc programs Marketing Management and Marketing Analytics.

Her research interests focus on consumer behavior, persuasive processes, and the effects of marketing communication.

In the MSc Marketing Management, she is responsible for the Marketing Communication course, and for the L'Oreal Brandstorm Challenge. She also coordinates the MSc Thesis Marketing.

In the BSc Business Administration, she coordinates the Marketing@Work course, a hands-on course where students learn to put marketing theory in practice.

Career

2005 - present: Assistant Professor of Marketing (Tenured), Tilburg University, Faculty of Economics and Business Administration, The Netherlands

2002 - 2005: Post Doc, Tilburg University, Department of Marketing, Faculty of Economics and Business Administration, The Netherlands

1998 - 2002: Doctoral Researcher, Ghent University, Department of Marketing, Faculty of Economics and Business Administration, Belgium

Teaching

In the MSc Marketing Management, Anick is responsible for the Marketing Communication course and for the L'Oreal Brandstorm Challenge. She also coordinates the MSc Thesis Marketing.

In the BSc Business Administration, she coordinates the Marketing@Work course, a hands-on course where students learn to put marketing theory into practice. She is guest lecturer in the Business Research courses in the BSc and pre-master programs.

Central in the MSc courses (Marketing Communication, Brandstorm, MSc Thesis), but also in the BSc Marketing@Work course, is the link between theory and practice: students work on real-life company cases (challenges) and learn to translate their research findings into managerial recommendations.


Current courses

Click here for my courses.

Keywords

  • Consumer Behaviour
  • Emotions
  • Marketing Communication

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Organizations Medicine & Life Sciences
Consumer Organizations Medicine & Life Sciences
Outgroup Business & Economics
Trigger Business & Economics
Homogeneity Business & Economics
Product assortment Business & Economics
Experiment Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2004 2018

Arranging the assortment to arouse choice: Effects of goal-relevant assortment organization on food choice and variety perceptions

van Herpen, E. & Bosmans, A., Mar 2018, In : Food Quality and Preference. 64, p. 192-204

Research output: Contribution to journalArticleScientificpeer-review

Organizations
Consumer Organizations

In or out of focus? Subcategories trigger in-group heterogeneity and out-group homogeneity effects in product assortments

van Herpen, E. & Bosmans, A. M. M., 2012, In : Advances in Consumer Research. 40, 1, p. 661-662

Research output: Contribution to journalArticleScientificpeer-review

Homogeneity
Product assortment
Outgroup
Trigger
Experiment

The get ready mindset: How gearing up for later impacts effort allocation now

Bosmans, A. M. M., Pieters, R. & Baumgartner, H., 2010, In : Journal of Consumer Research. 37, 1, p. 98-107

Research output: Contribution to journalArticleScientificpeer-review

Scents and sensibility: When do (in)congruent ambient scents influence product evaluations?

Bosmans, A. M. M., 2006, In : Journal of marketing. 70, 3, p. 32-43

Research output: Contribution to journalArticleScientificpeer-review

Goal-relevant emotional information: When extraneous affect leads to persuasion and when it does not

Bosmans, A. M. M. & Baumgartner, H., 2005, In : Journal of Consumer Research. 32, p. 424-434

Research output: Contribution to journalArticleScientificpeer-review

Projects 2001 2005

Emotions count: Food consumer behaviour and emotions

Steenkamp, J. E. B. M., Laros, F. J. M. & Bosmans, A.

1/10/011/10/05

Project: Research project