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Personal profile

Research interests

Anick Bosmans is Program Director of the MSc programs Marketing Management and Marketing Analytics.

Her research interests focus on consumer behavior, persuasive processes, and the effects of marketing communication.

In the MSc Marketing Management, she is responsible for the Marketing Communication course, and for the L'Oreal Brandstorm Challenge. She also coordinates the MSc Thesis Marketing.

In the BSc Business Administration, she coordinates the Marketing@Work course, a hands-on course where students learn to put marketing theory in practice.

Career

2005 - present: Assistant Professor of Marketing (Tenured), Tilburg University, Faculty of Economics and Business Administration, The Netherlands

2002 - 2005: Post Doc, Tilburg University, Department of Marketing, Faculty of Economics and Business Administration, The Netherlands

1998 - 2002: Doctoral Researcher, Ghent University, Department of Marketing, Faculty of Economics and Business Administration, Belgium

Teaching

In the MSc Marketing Management, Anick is responsible for the Marketing Communication course and for the L'Oreal Brandstorm Challenge. She also coordinates the MSc Thesis Marketing.

In the BSc Business Administration, she coordinates the Marketing@Work course, a hands-on course where students learn to put marketing theory into practice. She is guest lecturer in the Business Research courses in the BSc and pre-master programs.

Central in the MSc courses (Marketing Communication, Brandstorm, MSc Thesis), but also in the BSc Marketing@Work course, is the link between theory and practice: students work on real-life company cases (challenges) and learn to translate their research findings into managerial recommendations.


Current courses

Click here for my courses.

Keywords

  • Consumer Behaviour
  • Emotions
  • Marketing Communication

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