Research Output per year
Personal profile
Research interests
Anick Bosmans is Program Director of the MSc programs Marketing Management and Marketing Analytics.
Her research interests focus on consumer behavior, persuasive processes, and the effects of marketing communication.
In the MSc Marketing Management, she is responsible for the Marketing Communication course, and for the L'Oreal Brandstorm Challenge. She also coordinates the MSc Thesis Marketing.
In the BSc Business Administration, she coordinates the Marketing@Work course, a hands-on course where students learn to put marketing theory in practice.
Career
2005 - present: Assistant Professor of Marketing (Tenured), Tilburg University, Faculty of Economics and Business Administration, The Netherlands
2002 - 2005: Post Doc, Tilburg University, Department of Marketing, Faculty of Economics and Business Administration, The Netherlands
1998 - 2002: Doctoral Researcher, Ghent University, Department of Marketing, Faculty of Economics and Business Administration, Belgium
Teaching
In the MSc Marketing Management, Anick is responsible for the Marketing Communication course and for the L'Oreal Brandstorm Challenge. She also coordinates the MSc Thesis Marketing.
In the BSc Business Administration, she coordinates the Marketing@Work course, a hands-on course where students learn to put marketing theory into practice. She is guest lecturer in the Business Research courses in the BSc and pre-master programs.
Central in the MSc courses (Marketing Communication, Brandstorm, MSc Thesis), but also in the BSc Marketing@Work course, is the link between theory and practice: students work on real-life company cases (challenges) and learn to translate their research findings into managerial recommendations.
Current courses
Click here for my courses.
Keywords
- Consumer Behaviour
- Emotions
- Marketing Communication
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2004 2018
- 8 Article
Arranging the assortment to arouse choice: Effects of goal-relevant assortment organization on food choice and variety perceptions
van Herpen, E. & Bosmans, A., Mar 2018, In : Food Quality and Preference. 64, p. 192-204Research output: Contribution to journal › Article › Scientific › peer-review
In or out of focus? Subcategories trigger in-group heterogeneity and out-group homogeneity effects in product assortments
van Herpen, E. & Bosmans, A. M. M., 2012, In : Advances in Consumer Research. 40, 1, p. 661-662Research output: Contribution to journal › Article › Scientific › peer-review
The get ready mindset: How gearing up for later impacts effort allocation now
Bosmans, A. M. M., Pieters, R. & Baumgartner, H., 2010, In : Journal of Consumer Research. 37, 1, p. 98-107Research output: Contribution to journal › Article › Scientific › peer-review
Scents and sensibility: When do (in)congruent ambient scents influence product evaluations?
Bosmans, A. M. M., 2006, In : Journal of Marketing. 70, 3, p. 32-43Research output: Contribution to journal › Article › Scientific › peer-review
Goal-relevant emotional information: When extraneous affect leads to persuasion and when it does not
Bosmans, A. M. M. & Baumgartner, H., 2005, In : Journal of Consumer Research. 32, p. 424-434Research output: Contribution to journal › Article › Scientific › peer-review
Projects 2001 2005
- 1 Finished
Emotions count: Food consumer behaviour and emotions
Steenkamp, J. E. B. M., Laros, F. J. M. & Bosmans, A.
1/10/01 → 1/10/05
Project: Research project