• Warandelaan 2, Koopmans Building, room K 736

    5037 AB Tilburg

    Netherlands

  • Netherlands

20142024

Research activity per year

Personal profile

Research interests

Anika studies hedonic experiences. Hence, what people feel and think while consuming products, services, or entertainment media. Within this domain, she pursues several streams of research. For example, she examines why consumers with negative self-views sometimes choose to consume inferior products. Another project decodes how present enjoyment is shaped by past experiences in a product domain. In a third stream of research, she examines when entertainment media is enjoyable - and when it is not. Anika's research has been published in the Journal of Experimental Psychology: General and the Marketing Science Working Paper Series. She has presented her work at numerous international conferences, such as the Association for Consumer Research North American Conference and the Society for Consumer Psychology Conference. Between August 2015 and December 2015, she was a visiting research scholar at the Leeds School of Business, University of Colorado at Boulder.

Career

Assistant Professor of Marketing, Tilburg University, Tilburg, The Netherlands, Sep 2018-Present

PhD Student, Rotterdam School of Management, Rotterdam, The Netherlands, Sep 2013- Sep 2018

PhD supervision

Elke Schrover, Ceren Sahin 

Current courses

Click here for my courses.

Education/Academic qualification

Diploma Psychology, University of Cologne, Germany, 2007- 2013

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