Research output per year
Research output per year
dr.
Warandelaan 2, Koopmans Building, room K 736
5037 AB Tilburg
Netherlands
Netherlands
Research activity per year
Anika studies hedonic experiences. Hence, what people feel and think while consuming products, services, or entertainment media. Within this domain, she pursues several streams of research. For example, she examines why consumers with negative self-views sometimes choose to consume inferior products. Another project decodes how present enjoyment is shaped by past experiences in a product domain. In a third stream of research, she examines when entertainment media is enjoyable - and when it is not. Anika's research has been published in the Journal of Experimental Psychology: General and the Marketing Science Working Paper Series. She has presented her work at numerous international conferences, such as the Association for Consumer Research North American Conference and the Society for Consumer Psychology Conference. Between August 2015 and December 2015, she was a visiting research scholar at the Leeds School of Business, University of Colorado at Boulder.
Assistant Professor of Marketing, Tilburg University, Tilburg, The Netherlands, Sep 2018-Present
PhD Student, Rotterdam School of Management, Rotterdam, The Netherlands, Sep 2013- Sep 2018
Elke Schrover, Ceren Sahin
Click here for my courses.
Diploma Psychology, University of Cologne, Germany, 2007- 2013
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review
Schrover, E. B. M. (Principal Investigator), van de Ven, N. (Coach) & Stuppy, A. (Principal Investigator)
1/09/19 → 31/10/26
Project: Research project