20102019

Research output per year

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Personal profile

Current courses

Click here for my courses.

External positions

Occasional lectures/consultancy (-)

8 May 2019 → …

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Research Output

"Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition

van Lin, A. & Gijsbrechts, E., May 2019, In : Management Science. 65, 5, p. 2388-2411

Research output: Contribution to journalArticleScientificpeer-review

Open Access
  • A consumer-based taxonomy of digital customer engagement practices

    Eigenraam, A. W., Eelen, J., Van Lin, A. & Verlegh, P. W. J., 1 Nov 2018, In : Journal of Interactive Marketing. 44, p. 102-121

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
  • The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?

    van Lin, A. & Gijsbrechts, E., Sep 2016, In : International Journal of Research in Marketing. 33, 3, p. 557-577

    Research output: Contribution to journalArticleScientificpeer-review

  • Shopper loyalty to whom? Chain versus outlet loyalty in the context of store acquisitions

    van Lin, A. & Gijsbrechts, E., Jun 2014, In : Journal of Marketing Research. 51, 3, p. 352-370

    Research output: Contribution to journalArticleScientificpeer-review

  • Trouw, maar aan wie? Keten- versus winkelpuntloyaliteit in de context van winkelovernames

    van Lin, A. & Gijsbrechts, E., 2015, MOA jaarboek 2015: Ontwikkelingen in het marktonderzoek. Bronner, A. E. (ed.). Haarlem: Spaar en Hout, p. 109-124

    Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

    Projects

    Retailing

    van Lin, A. & Gijsbrechts, E.

    1/09/101/09/13

    Project: Research project