Photo of Arjen Lin, van
  • Warandelaan 2, Koopmans Building, room K 738

    5037 AB Tilburg

    Netherlands

  • Netherlands

20102019
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Research Output 2014 2019

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Article
2019

"Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition

van Lin, A. & Gijsbrechts, E., May 2019, In : Management Science. 65, 5, p. 2388-2411

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Banner
Grocery
Retailers
Planning
Market characteristics
2018

A consumer-based taxonomy of digital customer engagement practices

Eigenraam, A. W., Eelen, J., Van Lin, A. & Verlegh, P. W. J., 1 Nov 2018, In : Journal of Interactive Marketing. 44, p. 102-121

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Taxonomy
Customer engagement
Emotion
Literature review
2016

The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?

van Lin, A. & Gijsbrechts, E., Sep 2016, In : International Journal of Research in Marketing. 33, 3, p. 557-577

Research output: Contribution to journalArticleScientificpeer-review

Supermarkets
Health
Purchase incidence
Drugs
Household
2014

Shopper loyalty to whom? Chain versus outlet loyalty in the context of store acquisitions

van Lin, A. & Gijsbrechts, E., Jun 2014, In : Journal of Marketing Research. 51, 3, p. 352-370

Research output: Contribution to journalArticleScientificpeer-review

Loyalty
Retail
Marketing mix
Scanner panel data
Simulation