Photo of Ashley Metz
  • Prof. Cobbenhagenlaan 225, Simon Building, room S 611

    5037 DB Tilburg


Accepting PhD Students

PhD projects

Organizing for social and environmental goals; innovation and technology for society; responsible innovation; non-economic valuation


Research output per year

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Personal profile

Current courses

Click here for my courses.

Research interests

I am interested in responsible innovation, including how organizations and fields work or strategize to address social or environmental goals and the social and environmental aspects of new business models and technologies.  One stream of work investigates how organizations and fields with impact goals organize with a focus on how and what they value and the role of power in that process.  A second emerging stream investigates interrelations between technology, society and the environment from an organizational perspective.


Prior to my PhD, I worked on new product innovation and product marketing at HERE, the location division of Nokia, and represented Nokia in a European Commission partnership, serving as chair of the citizen focus action cluster that worked on inclusiveness and sustainability in cities.  Earlier, I co-founded a geography and technology education nonprofit in Chicago. 


In the Bachelor's program, I teach in the Strategic Decision Making and Corporate Social Responsibility courses (Spring) and supervise theses.

In the Global Management of Sociall Issues (GMSI) Bachelor's, I teach in the Hybrid Organizations course (Spring).

In the Master's program, I teach in the Societial Development and Institutions course (Fall) and supervise theses.  

Education/Academic qualification

Business administration, organizational science, Master’s Degree, IESE Business School

Other, Bachelor’s Degree, Northwestern University

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Research Output

Categories as impact drivers: A unique approach to scaling and change

Metz, A., 2019, In : Academy of Management Proceedings. 2019, 1

Research output: Contribution to journalMeeting AbstractOther research output

The assembly of a field ideology: An idea-centric perspective on systemic power in impact investing

Hehenberger, L., Mair, J. & Metz, A., 2019, In : Academy of Management Journal. 62, 6, p. 1672–1704

Research output: Contribution to journalArticleScientificpeer-review

  • Addressing grand challenges with institutional research: The critical role of power

    Delmestri, G., Goodrick, E., Ueberbacher, F., Greenwood, R., Scherer, A. G., Gehman, J., Hehenberger, L., Mair, J. & Metz, A., 30 Nov 2017, In : Academy of Management Proceedings. 2017, 1

    Research output: Contribution to journalMeeting AbstractOther research output

  • A Little World: Facilitating safe and efficient M-banking in rural India

    Arora, B. & Metz, A., 2010, UNDP. 43 p.

    Research output: Book/ReportReport