Her research involves studies in the area of grocery retailing and innovations, the impact from general economic conditions on consumer and company behavior, market(ing) performance measurement and management of change, and the demand for consumer durables.

Academic positions

2014 - present: Research Coordinator - Marketing Department of the Tilburg University

2014 - present: Educational Coordinator - Research Master and PhD. program in Marketing, Tilburg University

2011 - present: Member of the Marketing Management Team (MTM), Tilburg University

2011 - 2013: Bachelor Thesis Coordinator Marketing Department, Tilburg University

2008 - 2009: Assistant Professor of Marketing, Tilburg University, Tilburg, the Netherlands.

2005 - 2007: Assistant Professor of Marketing Management, RSM Erasmus University, Rotterdam, the Netherlands.

2003 - 2005:Postdoctoral Research Fellow in Marketing, Erasmus Research Institute of Management (ERIM), RSM Erasmus University, Rotterdam, the Netherlands.

2008:Basic data handling & regression analysis using SAS (Tilburg University) - Ph.D. & M.Phil. students.

2006:Introduction to basic data handling & regression analysis using SAS (RSMErasmus University) ? Ph.D. Tutorial.

2005: Marketing strategy research (RSM Erasmus university) ? Master students

2004: Consumer marketing research (RSM Erasmus university) ? Master students

2004: Marketing strategy research (RSM Erasmus university) ? Master students

Begeleiding van ongeveer 15 bachelorscripties en 10 masterscripties over diverse marketingonderwerpen per jaar.

Co-Promotor:

Guyt Jonne, Tilburg University, Netherlands, defended October 28, 2015. Dissertation topic: "Promotions in Retailing". Winner of the 2016 EMAC  McKinsey Marketing Dissertation Award.

Committee Member:

Completed:

Lien Lamey, Ph.D., Catholic University Leuven, Belgium, defended september 22, 2008.Dissertation topic: "The Private-Label Nightmare: Can National Brands Ever Wake Up?". Winner of the 2009 EMAC-McKinsey Marketing Dissertation Award.

ter Braak M. Anne, Tilburg University, the Netherlands, defended February 15, 2012. Dissertation topic: ?A New Era in Retail: Private-Label Production by National-Brand Manufacturers and Premium-Quality Private Labels?. [Finalist of the 2013 EMAC McKinsey Marketing Dissertation Award].

Ghokan Yildirim, Universidad Carlos III de Madrid, Spain, defended July 11, 2012. Dissertation topic: ?Three Essays on Marketing Dynamics?. [graduated cum laude]

Yabar Jaione Arriola, Tilburg University, the Netherlands, defended December 17, 2012. Dissertation topic: ?Wait, Bond, & Buy: Consumer Responses to Economic Crisis?.

Slot Johanna, Tilburg University, the Netherlands, defended December 18, 2013. Dissertation topic: ?Crossing Boundaries: Involving External Partners in Innovation.?

Lin, Didi P., Tilburg University, the Netherlands, defended March 28, 2017. Dissertation topic: "Essays on Consumer Welfare". Initial industry placement: Deloitte (the Netherlands).

In progress:

Hokelekli Gizem, KULeuven, Belgium

Max Nohe, Tilburg University, Nederland

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