Photo of Barbara Deleersnyder
  • Warandelaan 2, Tias Building, room T 328

    5037 AB Tilburg

    Netherlands

20022019
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Personal profile

Research interests

Her research involves studies in the area of grocery retailing and innovations, the impact from general economic conditions on consumer and company behavior, market(ing) performance measurement and management of change, and the demand for consumer durables.

Career

Academic positions

2014 - present: Research Coordinator - Marketing Department of the Tilburg University

2014 - present: Educational Coordinator - Research Master and PhD. program in Marketing, Tilburg University

2011 - present: Member of the Marketing Management Team (MTM), Tilburg University

2011 - 2013: Bachelor Thesis Coordinator Marketing Department, Tilburg University

2010 - present: Associate Professor of Marketing, Tilburg University, Tilburg, the Netherlands.

2008 - 2009: Assistant Professor of Marketing, Tilburg University, Tilburg, the Netherlands.

2005 - 2007: Assistant Professor of Marketing Management, RSM Erasmus University, Rotterdam, the Netherlands.

2003 - 2005:Postdoctoral Research Fellow in Marketing, Erasmus Research Institute of Management (ERIM), RSM Erasmus University, Rotterdam, the Netherlands.

Teaching

2008:Basic data handling & regression analysis using SAS (Tilburg University) - Ph.D. & M.Phil. students.

2006:Introduction to basic data handling & regression analysis using SAS (RSMErasmus University) ? Ph.D. Tutorial.

2005: Marketing strategy research (RSM Erasmus university) ? Master students

2004: Consumer marketing research (RSM Erasmus university) ? Master students

2004: Marketing strategy research (RSM Erasmus university) ? Master students

Begeleiding van ongeveer 15 bachelorscripties en 10 masterscripties over diverse marketingonderwerpen per jaar.

PhD supervision

Co-Promotor:

Guyt Jonne, Tilburg University, Netherlands, defended October 28, 2015. Dissertation topic: "Promotions in Retailing". Winner of the 2016 EMAC  McKinsey Marketing Dissertation Award.

Committee Member:

Completed:

Lien Lamey, Ph.D., Catholic University Leuven, Belgium, defended september 22, 2008.Dissertation topic: "The Private-Label Nightmare: Can National Brands Ever Wake Up?". Winner of the 2009 EMAC-McKinsey Marketing Dissertation Award.

ter Braak M. Anne, Tilburg University, the Netherlands, defended February 15, 2012. Dissertation topic: ?A New Era in Retail: Private-Label Production by National-Brand Manufacturers and Premium-Quality Private Labels?. [Finalist of the 2013 EMAC McKinsey Marketing Dissertation Award].

Ghokan Yildirim, Universidad Carlos III de Madrid, Spain, defended July 11, 2012. Dissertation topic: ?Three Essays on Marketing Dynamics?. [graduated cum laude]

Yabar Jaione Arriola, Tilburg University, the Netherlands, defended December 17, 2012. Dissertation topic: ?Wait, Bond, & Buy: Consumer Responses to Economic Crisis?.

Slot Johanna, Tilburg University, the Netherlands, defended December 18, 2013. Dissertation topic: ?Crossing Boundaries: Involving External Partners in Innovation.?

Lin, Didi P., Tilburg University, the Netherlands, defended March 28, 2017. Dissertation topic: "Essays on Consumer Welfare". Initial industry placement: Deloitte (the Netherlands).

In progress:

Hokelekli Gizem, KULeuven, Belgium

Max Nohe, Tilburg University, Nederland

Georgi Duev, Tilburg University, Nederland

Current courses

Click here for my courses.

Keywords

  • Marketing
  • Marketing Models
  • Marketing Management

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 9 Similar Profiles
Marketing Business & Economics
Private labels Business & Economics
Business cycles Business & Economics
National brands Business & Economics
Retailers Business & Economics
Business cycle fluctuations Business & Economics
Macroeconomics Business & Economics
Consumer packaged goods Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2002 2019

Price promotions and popular events

Keller, W., Deleersnyder, B. & Gedenk, K., Jan 2019, In : Journal of marketing.

Research output: Contribution to journalArticleScientificpeer-review

Price promotions
Managers
Elasticity
Olympics
Retailers

Business cycle research in marketing: A review and research agenda

Dekimpe, M. & Deleersnyder, B., Jan 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 31-58

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Business cycles
Marketing
Research agenda
Marketing performance
Marketing mix

Innovation cloning: The introduction and performance of private label innovation copycats

ter Braak, A. M. & Deleersnyder, B., Sep 2018, In : Journal of Retailing. 94, 3, p. 312-327

Research output: Contribution to journalArticleScientificpeer-review

Cloning
Innovation
Retailers
Private labels
National brands

New product success in the consumer packaged goods industry: A shopper marketing approach

Lamey, L., Deleersnyder, B., Steenkamp, J. E. B. M. & Dekimpe, M., Sep 2018, In : International Journal of Research in Marketing. 35, p. 432-452

Research output: Contribution to journalArticleScientificpeer-review

Industry
New product success
Retailers
Shopper marketing
Consumer packaged goods

Opening up on consumer materialism

Jaspers, E., 2018, Tilburg: CentER, Center for Economic Research. 183 p.

Research output: ThesisDoctoral ThesisScientific

Open Access
File
Materialism
Savings
Consumer well-being
Birth cohort
Consumer value

Projects 2011 2016