Photo of Barbara Deleersnyder
  • Warandelaan 2, Koopmans Building, room K 732

    5037 AB Tilburg

    Netherlands

20022019

Research output per year

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Research Output

2019

Price promotions and popular events

Keller, W., Deleersnyder, B. & Gedenk, K., Jan 2019, In : Journal of Marketing. 83, 1, p. 73-88

Research output: Contribution to journalArticleScientificpeer-review

2018

Business cycle research in marketing: A review and research agenda

Dekimpe, M. & Deleersnyder, B., Jan 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 31-58

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Innovation cloning: The introduction and performance of private label innovation copycats

ter Braak, A. M. & Deleersnyder, B., Sep 2018, In : Journal of Retailing. 94, 3, p. 312-327

Research output: Contribution to journalArticleScientificpeer-review

New product success in the consumer packaged goods industry: A shopper marketing approach

Lamey, L., Deleersnyder, B., Steenkamp, J. E. B. M. & Dekimpe, M., Sep 2018, In : International Journal of Research in Marketing. 35, p. 432-452

Research output: Contribution to journalArticleScientificpeer-review

The new regulator in town: The effect of Walmart’s sustainability mandate on supplier shareholder value

Gielens, K. J. P., Geyskens, I., Deleersnyder, B. & Nohe, M., Mar 2018, In : Journal of Marketing. 82, 2, p. 124-141

Research output: Contribution to journalArticleScientificpeer-review

2017

Business-cycle research in marketing

Deleersnyder, B. & Dekimpe, M., Jul 2017, Handbook of Marketing Decision Models. Wierenga, B. & van der Lans, R. (eds.). 2 ed. Cham: Springer International Publishing AG, p. 361-384 (International Series in Operations Research & Management Science; vol. 254).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2015

Creëert de productie van huismerken door A-fabrikanten discounter goodwill?

ter Braak, A. M., Deleersnyder, B., Geyskens, I. & Dekimpe, M., 2015, MOA Jaarboek 2015: Ontwikkelingen in het Marktonderzoek. Bronner, A. E. (ed.). Haarlem: Spaarenhout, p. 169-185

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

2013

Does private-label production by national-brand manufacturers create discounter goodwill?

Ter Braak, A. M., Deleersnyder, B., Geyskens, I. & Dekimpe, M. G., 2013, In : International Journal of Research in Marketing. 30, 4, p. 343-357

Research output: Contribution to journalArticleScientificpeer-review

2012

Destination discount: A sensible road for national brands?

Deleersnyder, B. & Koll, O., 2012, In : European Journal of Marketing. 46, 9, p. 1150-1170

Research output: Contribution to journalArticleScientificpeer-review

The effect of business cycle fluctuations on private-label share: What has marketing conduct got to do with it?

Lamey, L., Deleersnyder, B., Steenkamp, J. E. B. M. & Dekimpe, M. G., 2012, In : Journal of Marketing. 76, 1, p. 1-19

Research output: Contribution to journalArticleScientificpeer-review

2009

The role of national culture in advertising's sensitivity to business cycles: An investigation across continents

Deleersnyder, B., Dekimpe, M. G., Steenkamp, J. E. B. M. & Leeflang, P. S. H., 2009, In : Journal of Marketing Research. 46, 5, p. 623-636

Research output: Contribution to journalArticleScientificpeer-review

2007

Brand success in discounters: Strategies for driving sales growth and new customer acquisition

Koll, O., Deleersnyder, B. & Sadler, J., 2007, [n.n.]. (Business Insights Ltd)

Research output: Book/ReportReportProfessional

How business cycles contribute to private-label success: Evidence from the U.S. and Europe

Lamey, L., Deleersnyder, B., Dekimpe, M. G. & Steenkamp, J. E. B. M., 2007, In : Journal of Marketing. 71, 1, p. 1-15

Research output: Contribution to journalArticleScientificpeer-review

Win-win strategies at discount stores

Deleersnyder, B., Dekimpe, M. G., Steenkamp, J. E. B. M. & Koll, O., 2007, In : Journal of Retailing and Consumer Services. 14, p. 309-318

Research output: Contribution to journalArticleScientificpeer-review

File
700 Downloads (Pure)
2006

Win-win Strategies at Discount Stores

Deleersnyder, B., Dekimpe, M. G., Steenkamp, J. E. B. M. & Koll, O., 2006, Cambridge, MA: Marketing Science Institute. (Marketing Science Institute Report; no. 06-109)

Research output: Book/ReportReport

2005

Internetkannibalisatie in de dagbladenindustrie: Mythe of realiteit?

Deleersnyder, B., Geyskens, I., Gielens, K. J. P. & Dekimpe, M. G., 2005, Jaarboek 2005 MarktOnderzoekAssociatie. Bronner, A. E. (ed.). Haarlem: De vrieseborch, p. 67-82

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

File
215 Downloads (Pure)
2004

Weathering tight economic times: The sales evolution of consumer durables over the business cycle

Deleersnyder, B., Dekimpe, M. G., Sarvary, M. & Parker, P., 2004, In : Quantitative Marketing and Economics. 2, 4, p. 347-383 37 p.

Research output: Contribution to journalArticleProfessional

File
86 Downloads (Pure)
2003

Marketing in turbulent times

Deleersnyder, B., 2003, Leuven: Katholieke Universiteit Leuven. 166 p.

Research output: ThesisDoctoral Thesis

File
101 Downloads (Pure)
2002

How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands

Deleersnyder, B., Geyskens, I., Gielens, K. J. P. & Dekimpe, M. G., 2002, In : International Journal of Research in Marketing. 19, 4, p. 337-348 11 p.

Research output: Contribution to journalArticleScientificpeer-review

File
354 Downloads (Pure)