Photo of Barbara Deleersnyder
  • Warandelaan 2, Koopmans Building, room K 732

    5037 AB Tilburg

    Netherlands

20022019

Research output per year

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Research Output

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Report
2007

Brand success in discounters: Strategies for driving sales growth and new customer acquisition

Koll, O., Deleersnyder, B. & Sadler, J., 2007, [n.n.]. (Business Insights Ltd)

Research output: Book/ReportReportProfessional

2006

Win-win Strategies at Discount Stores

Deleersnyder, B., Dekimpe, M. G., Steenkamp, J. E. B. M. & Koll, O., 2006, Cambridge, MA: Marketing Science Institute. (Marketing Science Institute Report; no. 06-109)

Research output: Book/ReportReport