Photo of Barbara Deleersnyder
  • Warandelaan 2, Koopmans Building, room K 732

    5037 AB Tilburg

    Netherlands

20022019

Research output per year

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Research Output

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2017

Business-cycle research in marketing

Deleersnyder, B. & Dekimpe, M., Jul 2017, Handbook of Marketing Decision Models. Wierenga, B. & van der Lans, R. (eds.). 2 ed. Cham: Springer International Publishing AG, p. 361-384 (International Series in Operations Research & Management Science; vol. 254).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2015

Creëert de productie van huismerken door A-fabrikanten discounter goodwill?

ter Braak, A. M., Deleersnyder, B., Geyskens, I. & Dekimpe, M., 2015, MOA Jaarboek 2015: Ontwikkelingen in het Marktonderzoek. Bronner, A. E. (ed.). Haarlem: Spaarenhout, p. 169-185

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

2005

Internetkannibalisatie in de dagbladenindustrie: Mythe of realiteit?

Deleersnyder, B., Geyskens, I., Gielens, K. J. P. & Dekimpe, M. G., 2005, Jaarboek 2005 MarktOnderzoekAssociatie. Bronner, A. E. (ed.). Haarlem: De vrieseborch, p. 67-82

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

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