Research output per year
Research output per year
Personal profile
Research interests
Professor Bronnenberg studies distribution/retailing, the persistence of branding effects, (online) search behavior. His research has appeared in top business and economic journals and he's been the recipient of several best paper awards in these journals. He does editorial work for the International Journal of Research in Marketing, Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics.
For more information about my research and recent working papers, please visit my personal webpages.
For more information about the structural econometrics group at Tilburg University please visit the SEG website.
Career
2018-current:Tilburg University, TiSEM
2017-2018: Stanford University, Graduate School of Business
2015-current:Centre for Economic Policy Research (CEPR), London
2007-2017: Tilburg University, TiSEM
1998-2007: University of California, Los Angeles, Anderson School of Management
1994-1999: University of Texas at Austin, McCombs School of Business
1987-1990: University of Twente, Enschede, The Netherlands
Teaching
Course
Pricing and Monetization - Masters level- UvT
Bayesian Statistics - PhD level - UvT
Theory-Based Econometric Models - PhD level - UvT
Current courses
Click here for my courses.
External positions
Incidental teaching in executive education programs (Selected universities.)
1 Jul 2018 → …
Fingerprint
Dive into the research topics where Bart Bronnenberg is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, S., Bronnenberg, B. J. J. A. M. & Gijsbrechts, E., Feb 2021, (Accepted/In press) In: International Journal of Research in Marketing.Research output: Contribution to journal › Article › Scientific › peer-review
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Consumer misinformation and the brand premium: A private label blind taste test
Dube, J-P., Bronnenberg, B. J. J. A. M. & Sanders, R. E., Mar 2020, In: Marketing Science. 39, 2, p. 382-406Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Applying structural models in a public policy context
Albuquerque, P. & Bronnenberg, B., Mar 2018, Handbook of Marketing Analytics. Mizik, N. & Hanssens, D. M. (eds.). Cheltenham, UK: Edward Elgar, p. 539-546Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery
Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In: Marketing Science. 37, 1, p. 5-21Research output: Contribution to journal › Article › Scientific › peer-review
Open Access41 Citations (Scopus) -
Pennies for your thoughts: Costly product consideration and purchase quantity thresholds
Huang, Y. & Bronnenberg, B., Nov 2018, In: Marketing Science. 37, 6, p. 1009-1028Research output: Contribution to journal › Article › Scientific › peer-review
Activities
- 7 Editorial activity
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Journal of Marketing Research (Journal)
B.J.J.A.M. Bronnenberg (Editor of special issue)
2012Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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International Journal of Research in Marketing (Journal)
B.J.J.A.M. Bronnenberg (Editor)
2010 → …Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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Management science (Journal)
B.J.J.A.M. Bronnenberg (Editor)
2008 → 2012Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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Journal of marketing (Journal)
B.J.J.A.M. Bronnenberg (Editorial board member)
2008 → 2011Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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Marketing Science (Journal)
B.J.J.A.M. Bronnenberg (Editor)
2007 → …Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
Projects
- 3 Finished
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Empirical models of industry dynamics
Tanz, B., Bronnenberg, B. & Abbring, J.
15/09/10 → 1/01/13
Project: Research project
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Seeing the Future First: Innovation, Entry and the Market for New Products
Bronnenberg, B. & Tanz, B.
1/09/10 → 31/08/15
Project: Research project
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SearchStruc: The Effect of On-Line Product Search on the Market Structure of Consumer Durables
1/09/08 → 1/09/12
Project: Research project