Photo of Bart Bronnenberg
  • Warandelaan 2, Tias Building, room T 308

    5037 AB Tilburg

    Netherlands

  • Netherlands

1988 …2019
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Personal profile

Research interests

Professor Bronnenberg studies distribution/retailing, the persistence of branding effects, (online) search behavior. His research has appeared in top business and economic journals and he's been the recipient of several best paper awards in these journals. He does editorial work for the International Journal of Research in Marketing, Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics.

For more information about my research and recent working papers, please visit my personal webpages.

For more information about the structural econometrics group at Tilburg University please visit the SEG website.

Career

2018-current:Tilburg University, TiSEM
2017-2018: Stanford University, Graduate School of Business
2015-current:Centre for Economic Policy Research (CEPR), London
2007-2017: Tilburg University, TiSEM
1998-2007: University of California, Los Angeles, Anderson School of Management
1994-1999: University of Texas at Austin, McCombs School of Business
1987-1990: University of Twente, Enschede, The Netherlands

Teaching

Course

Pricing and Monetization - Masters level- UvT

Bayesian Statistics - PhD level - UvT

Theory-Based Econometric Models - PhD level - UvT

 

Current courses

Click here for my courses.

External positions

Incidental teaching in executive education programs (Selected universities.)

1 Jul 2018 → …

Fingerprint Dive into the research topics where Bart Bronnenberg is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Consumer search Business & Economics
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Car Business & Economics
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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1988 2019

Consumer misinformation and the brand premium: A private label blind taste test

Dube, J-P., Bronnenberg, B. J. J. A. M. & Sanders, R. E., 2019, (Accepted/In press) In : Marketing Science.

Research output: Contribution to journalArticleScientificpeer-review

Private labels
Premium
National brands
Decay
Structural model

Applying structural models in a public policy context

Albuquerque, P. & Bronnenberg, B., Mar 2018, Handbook of Marketing Analytics. Mizik, N. & Hanssens, D. M. (eds.). Cheltenham, UK: Edward Elgar, p. 539-546

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Marketing models
Demand model
Structural model
Public policy
Cash

Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery

Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In : Marketing Science. 37, 1, p. 5-21

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Music
Experimentation
Ownership
Digital music
Purchasing

Essays on the role and effects of advertising

He, C., 2018, Tilburg: CentER, Center for Economic Research. 145 p.

Research output: ThesisDoctoral ThesisScientific

Open Access
File
Online sales
Dynamic effects
State lotteries
Profit

Pennies for your thoughts: Costly product consideration and purchase quantity thresholds

Huang, Y. & Bronnenberg, B., Nov 2018, In : Marketing Science. 37, 6, p. 1009-1028

Research output: Contribution to journalArticleScientificpeer-review

Purchase
Fixed costs
Costs
Markups
Jump

Activities 2002 2012

  • 7 Editorial activity

Journal of Marketing Research (Journal)

B.J.J.A.M. Bronnenberg (Editor of special issue)
2012

Activity: Publication peer-review and editorial work typesEditorial activityScientific

International Journal of Research in Marketing (Journal)

B.J.J.A.M. Bronnenberg (Editor)
2010 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Management science (Journal)

B.J.J.A.M. Bronnenberg (Editor)
20082012

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Journal of marketing (Journal)

B.J.J.A.M. Bronnenberg (Editorial board member)
20082011

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Marketing Science (Journal)

B.J.J.A.M. Bronnenberg (Editor)
2007 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Projects 2008 2015