Research output per year
Research output per year
Personal profile
Research interests
Professor Bronnenberg studies consumer demand for durable and healthier food categories, distribution/retailing and the effects of convenience on consumer choice, the persistence of branding effects and intangible marketing capital, and (online) search behavior. His research has appeared in top business and economic journals and he's been the recipient of several best paper awards in these journals. His editorial roles currently focus on the International Journal of Research in Marketing (associate editor), and Quantitative Marketing and Economics (co-editor). In the past he has held similar roles at the Journal of Marketing Research, Marketing Science, Management Science, and the Journal of Marketing
For more information about my research and recent working papers, please visit my personal webpages.
For more information about the structural econometrics group at Tilburg University please visit the SEG website.
Career
2018-current:Tilburg University, TiSEM
2017-2018: Stanford University, Graduate School of Business
2015-current:Centre for Economic Policy Research (CEPR), London
2007-2017: Tilburg University, TiSEM
1998-2007: University of California, Los Angeles, Anderson School of Management
1994-1999: University of Texas at Austin, McCombs School of Business
1987-1990: University of Twente, Enschede, The Netherlands
Teaching
Course
Pricing and Monetization - Masters level- UvT
Bayesian Statistics - PhD level - UvT
Theory-Based Econometric Models - PhD level - UvT
Current courses
Click here for my courses.
External positions
Advisory Board (Tinbergen Instituut)
2 Dec 2024 → …
Incidental teaching in life-long learning programs or advising (Universiteit / executive education)
2 Jan 2023 → …
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Closing the knowledge gap: Understanding and reducing the environmental impact of food choices
Bronnenberg, B. J. J. A. M., Bùi, T., Deleersnyder, B., Haerkens, L., Knox, G., van Lin, A., Pachali, M., Paley, A., Smith, R. & Stäbler, S., 30 May 2025, (E-pub ahead of print) In: Journal of Marketing.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Consumer time budgets and grocery shopping behavior
Bronnenberg, B. J. J. A. M., Klein, T. & Xu, Y., Mar 2024, In: Management Science. 70, 3, p. 1596-1612 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile4 Citations (Scopus)615 Downloads (Pure) -
Innovation and distribution: An equilibrium model of manufacturing and retailing
Bronnenberg, B. J. J. A. M., May 2024, In: Economic Journal. 134, 660, p. 1379-1400 22 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access1 Citation (Scopus) -
Consumer transportation costs and the value of E-commerce: Evidence from the Dutch apparel industry
Huang, Y. & Bronnenberg, B. J. J. A. M., Sept 2023, In: Marketing Science. 42, 5, p. 984-1003Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
How do nutritional warning labels affect prices?
Pachali, M., Kotschedoff, M. J. W., van Lin, A., Bronnenberg, B. J. J. A. M. & van Herpen, E., Jan 2023, In: Journal of Marketing Research. 60, 1, p. 92-109Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
Activities
- 7 Editorial activity
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Journal of Marketing Research (Journal)
Bronnenberg, B. J. J. A. M. (Editor of special issue)
2012Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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International Journal of Research in Marketing (Journal)
Bronnenberg, B. J. J. A. M. (Editor)
2010 → …Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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Journal of marketing (Journal)
Bronnenberg, B. J. J. A. M. (Editorial board member)
2008 → 2011Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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Management science (Journal)
Bronnenberg, B. J. J. A. M. (Editor)
2008 → 2012Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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Marketing Science (Journal)
Bronnenberg, B. J. J. A. M. (Editor)
2007 → …Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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Transition in Food Consumption: Towards Consuming Sustainable and Healthier Food Types
Bronnenberg, B. (Principal Investigator)
1/01/22 → 31/12/28
Project: Research project
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Branding and Intangible Marketing Capital
Bronnenberg, B. (Principal Investigator)
1/01/18 → 31/12/23
Project: Research project
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Empirical models of industry dynamics
Tanz, B. (Researcher), Bronnenberg, B. (Tutor) & Abbring, J. (Tutor)
15/09/10 → 1/01/13
Project: Research project
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Seeing the Future First: Innovation, Entry and the Market for New Products
Bronnenberg, B. (Principal Investigator) & Tanz, B. (Researcher)
1/09/10 → 31/08/15
Project: Research project
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SearchStruc: The Effect of On-Line Product Search on the Market Structure of Consumer Durables
Bronnenberg, B. (Researcher)
1/09/08 → 1/09/12
Project: Research project
Prizes
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Best paper award, EMAC, International Journal of Research in Marketing
Bronnenberg, B. (Recipient), 2004
Prize
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Excellent Teacher Distinction, Tilburg University, 9 times between 2008-2021
Bronnenberg, B. (Recipient), 2021
Prize: Other marks of recognition
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INFORMS, Long Term Impact Award, Marketing Science/Management Science
Bronnenberg, B. (Recipient), 2020
Prize
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INFORMS Frank M. Bass Dissertation Award (doctoral dissertation Jun B. Kim)
Bronnenberg, B. (Recipient), 2012
Prize
Datasets
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Replication Data for: How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, S. (Creator), Bronnenberg, B. (Creator) & Gijsbrechts, E. (Creator), DataverseNL, 12 Jul 2021
DOI: 10.34894/4aomc4, https://dataverse.nl/citation?persistentId=doi:10.34894/4AOMC4
Dataset
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Innovation and Distribution: An Equilibrium Model of Manufacturing and Retailing
Bronnenberg, B. (Creator), Zenodo, 6 Dec 2023
DOI: 10.5281/zenodo.10277608, https://zenodo.org/records/10277608
Dataset