Photo of Bart Bronnenberg
  • Warandelaan 2, Koopmans Building, room K 742

    5037 AB Tilburg

    Netherlands

  • Netherlands

1988 …2020

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Professor Bronnenberg studies distribution/retailing, the persistence of branding effects, (online) search behavior. His research has appeared in top business and economic journals and he's been the recipient of several best paper awards in these journals. He does editorial work for the International Journal of Research in Marketing, Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics.

For more information about my research and recent working papers, please visit my personal webpages.

For more information about the structural econometrics group at Tilburg University please visit the SEG website.

Career

2018-current:Tilburg University, TiSEM
2017-2018: Stanford University, Graduate School of Business
2015-current:Centre for Economic Policy Research (CEPR), London
2007-2017: Tilburg University, TiSEM
1998-2007: University of California, Los Angeles, Anderson School of Management
1994-1999: University of Texas at Austin, McCombs School of Business
1987-1990: University of Twente, Enschede, The Netherlands

Teaching

Course

Pricing and Monetization - Masters level- UvT

Bayesian Statistics - PhD level - UvT

Theory-Based Econometric Models - PhD level - UvT

 

Current courses

Click here for my courses.

External positions

Incidental teaching in executive education programs (Selected universities.)

1 Jul 2018 → …

Fingerprint Dive into the research topics where Bart Bronnenberg is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 5 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 48 Article
  • 3 Chapter
  • 1 Comment/Letter to the editor
  • 1 Editorial

Consumer misinformation and the brand premium: A private label blind taste test

Dube, J-P., Bronnenberg, B. J. J. A. M. & Sanders, R. E., Feb 2020, In : Marketing Science.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
  • Applying structural models in a public policy context

    Albuquerque, P. & Bronnenberg, B., Mar 2018, Handbook of Marketing Analytics. Mizik, N. & Hanssens, D. M. (eds.). Cheltenham, UK: Edward Elgar, p. 539-546

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  • Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery

    Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In : Marketing Science. 37, 1, p. 5-21

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
  • Pennies for your thoughts: Costly product consideration and purchase quantity thresholds

    Huang, Y. & Bronnenberg, B., Nov 2018, In : Marketing Science. 37, 6, p. 1009-1028

    Research output: Contribution to journalArticleScientificpeer-review

  • Retailing and consumer demand for convenience

    Bronnenberg, B., 2018, Handbook of Research on Retailing. Gielens, K. & Gijsbrechts, E. (eds.). Cheltenham, UK: Edwar Elgar, p. 17-43

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Activities

    • 7 Editorial activity

    Journal of Marketing Research (Journal)

    B.J.J.A.M. Bronnenberg (Editor of special issue)

    2012

    Activity: Publication peer-review and editorial work typesEditorial activityScientific

    International Journal of Research in Marketing (Journal)

    B.J.J.A.M. Bronnenberg (Editor)

    2010 → …

    Activity: Publication peer-review and editorial work typesEditorial activityScientific

    Journal of marketing (Journal)

    B.J.J.A.M. Bronnenberg (Editorial board member)

    20082011

    Activity: Publication peer-review and editorial work typesEditorial activityScientific

    Management science (Journal)

    B.J.J.A.M. Bronnenberg (Editor)

    20082012

    Activity: Publication peer-review and editorial work typesEditorial activityScientific

    Marketing Science (Journal)

    B.J.J.A.M. Bronnenberg (Editor)

    2007 → …

    Activity: Publication peer-review and editorial work typesEditorial activityScientific

    Projects