Research Output per year
Personal profile
Research interests
Professor Bronnenberg studies distribution/retailing, the persistence of branding effects, (online) search behavior. His research has appeared in top business and economic journals and he's been the recipient of several best paper awards in these journals. He does editorial work for the International Journal of Research in Marketing, Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics.
For more information about my research and recent working papers, please visit my personal webpages.
For more information about the structural econometrics group at Tilburg University please visit the SEG website.
Career
2018-current:Tilburg University, TiSEM
2017-2018: Stanford University, Graduate School of Business
2015-current:Centre for Economic Policy Research (CEPR), London
2007-2017: Tilburg University, TiSEM
1998-2007: University of California, Los Angeles, Anderson School of Management
1994-1999: University of Texas at Austin, McCombs School of Business
1987-1990: University of Twente, Enschede, The Netherlands
Teaching
Course
Pricing and Monetization - Masters level- UvT
Bayesian Statistics - PhD level - UvT
Theory-Based Econometric Models - PhD level - UvT
Current courses
Click here for my courses.
External positions
Incidental teaching in executive education programs (Selected universities.)
1 Jul 2018 → …Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
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Consumer search
Business & Economics
Marketing
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Purchase
Business & Economics
Consumer packaged goods
Business & Economics
Brand preference
Business & Economics
Car
Business & Economics
Household
Business & Economics
Persistence
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1988 2018
Applying structural models in a public policy context
Albuquerque, P. & Bronnenberg, B., Mar 2018, Handbook of Marketing Analytics. Mizik, N. & Hanssens, D. M. (eds.). Cheltenham, UK: Edward Elgar, p. 539-546Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Marketing models
Demand model
Structural model
Public policy
Cash
Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery
Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In : Marketing Science. 37, 1, p. 5-21Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
Music
Experimentation
Ownership
Digital music
Purchasing
Essays on the role and effects of advertising
He, C., 2018, Tilburg: CentER, Center for Economic Research. 145 p.Research output: Thesis › Doctoral Thesis › Scientific
Open Access
File
Online sales
Dynamic effects
State lotteries
Profit
Pennies for your thoughts: Costly product consideration and purchase quantity thresholds
Huang, Y. & Bronnenberg, B., Nov 2018, In : Marketing Science. 37, 6, p. 1009-1028Research output: Contribution to journal › Article › Scientific › peer-review
Purchase
Fixed costs
Costs
Markups
Jump
Retailing and consumer demand for convenience
Bronnenberg, B., 2018, Handbook of Research on Retailing. Gielens, K. & Gijsbrechts, E. (eds.). Cheltenham, UK: Edwar Elgar, p. 17-43Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific
Activities 2002 2012
- 7 Editorial activity
Journal of Marketing Research (Journal)
B.J.J.A.M. Bronnenberg (Editor of special issue)2012
Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
International Journal of Research in Marketing (Journal)
B.J.J.A.M. Bronnenberg (Editor)2010 → …
Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
Journal of marketing (Journal)
B.J.J.A.M. Bronnenberg (Editorial board member)2008 → 2011
Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
Management science (Journal)
B.J.J.A.M. Bronnenberg (Editor)2008 → 2012
Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
Marketing Science (Journal)
B.J.J.A.M. Bronnenberg (Editor)2007 → …
Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
Projects 2008 2015
- 3 Finished
Empirical models of industry dynamics
Tanz, B., Bronnenberg, B. & Abbring, J.
15/09/10 → 1/01/13
Project: Research project
Seeing the Future First: Innovation, Entry and the Market for New Products
Bronnenberg, B. & Tanz, B.
1/09/10 → 31/08/15
Project: Research project
SearchStruc: The Effect of On-Line Product Search on the Market Structure of Consumer Durables
1/09/08 → 1/09/12
Project: Research project