Bart Bronnenberg

Personal profile

Research interests

Professor Bronnenberg studies distribution/retailing, the persistence of branding effects, (online) search behavior. His research has appeared in top business and economic journals and he's been the recipient of several best paper awards in these journals. He does editorial work for the International Journal of Research in Marketing, Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics.

For more information about my research and recent working papers, please visit my personal webpages.

For more information about the structural econometrics group at Tilburg University please visit the SEG website.

Career

2018-current:Tilburg University, TiSEM
2017-2018: Stanford University, Graduate School of Business
2015-current:Centre for Economic Policy Research (CEPR), London
2007-2017: Tilburg University, TiSEM
1998-2007: University of California, Los Angeles, Anderson School of Management
1994-1999: University of Texas at Austin, McCombs School of Business
1987-1990: University of Twente, Enschede, The Netherlands

Teaching

Course

Pricing and Monetization - Masters level- UvT

Bayesian Statistics - PhD level - UvT

Theory-Based Econometric Models - PhD level - UvT

External positions

Incidental teaching in executive education programs (Selected universities.)

1 Jul 2018 → …

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Research Output 1988 2019

48 Article
3 Chapter
1 Comment/Letter to the editor
1 Editorial

Consumer misinformation and the brand premium: A private label blind taste test

Dube, J-P., Bronnenberg, B. J. J. A. M. & Sanders, R. E., 2019, (Accepted/In press) In : Marketing Science.

Research output: Contribution to journal › Article › Scientific › peer-review

Private labels

Premium

National brands

Decay

Structural model

Applying structural models in a public policy context

Albuquerque, P. & Bronnenberg, B., Mar 2018, Handbook of Marketing Analytics. Mizik, N. & Hanssens, D. M. (eds.). Cheltenham, UK: Edward Elgar, p. 539-546

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Marketing models

Demand model

Structural model

Public policy

Cash

Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery

Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In : Marketing Science. 37, 1, p. 5-21

Research output: Contribution to journal › Article › Scientific › peer-review

Open Access

Music

Experimentation

Ownership

Digital music

Purchasing

Pennies for your thoughts: Costly product consideration and purchase quantity thresholds

Huang, Y. & Bronnenberg, B., Nov 2018, In : Marketing Science. 37, 6, p. 1009-1028

Research output: Contribution to journal › Article › Scientific › peer-review

Purchase

Fixed costs

Costs

Markups

Jump

Retailing and consumer demand for convenience

Bronnenberg, B., 2018, Handbook of Research on Retailing. Gielens, K. & Gijsbrechts, E. (eds.). Cheltenham, UK: Edwar Elgar, p. 17-43

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Activities 2002 2012

7 Editorial activity