• Warandelaan 2, Koopmans Building, room K 742

    5037 AB Tilburg


  • Netherlands

Accepting PhD Students

1988 …2024

Research activity per year

Personal profile

Research interests

Professor Bronnenberg studies consumer demand for durable and healthier food categories, distribution/retailing and the effects of convenience on consumer choice, the persistence of branding effects and intangible marketing capital, and (online) search behavior. His research has appeared in top business and economic journals and he's been the recipient of several best paper awards in these journals. His editorial roles currently focus on the International Journal of Research in Marketing (associate editor), and  Quantitative Marketing and Economics (co-editor). In the past he has held similar roles at the Journal of Marketing Research, Marketing ScienceManagement Science, and the Journal of Marketing

For more information about my research and recent working papers, please visit my personal webpages.

For more information about the structural econometrics group at Tilburg University please visit the SEG website.


2018-current:Tilburg University, TiSEM
2017-2018: Stanford University, Graduate School of Business
2015-current:Centre for Economic Policy Research (CEPR), London
2007-2017: Tilburg University, TiSEM
1998-2007: University of California, Los Angeles, Anderson School of Management
1994-1999: University of Texas at Austin, McCombs School of Business
1987-1990: University of Twente, Enschede, The Netherlands



Pricing and Monetization - Masters level- UvT

Bayesian Statistics - PhD level - UvT

Theory-Based Econometric Models - PhD level - UvT


Current courses

Click here for my courses.

External positions

Incidental teaching in life-long learningprograms (Universiteit / executive education)

2 Jan 2023 → …


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