Carol Ou
  • Warandelaan 2, Koopmans Building, room K 841

    5037 AB Tilburg


Accepting PhD Students

PhD projects

Digital transformation Digital platforms Social applications Electronic commerce Applied business analytics


Research activity per year

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Personal profile

Research interests

Carol X.J. Ou is a Professor of Digital Transformation & Information Management at Tilburg University. She obtained her PhD degree from the Department of Information Systems at City University of Hong Kong. She is currently the Head of the Management Department together with Aswin van Oijen.

Carol's research interests now focus on digital transformation (DT), covering two streams of research. The first research stream investigates how commercial, healthcare, military, and governmental organizations are transformed by new technologies via DT strategy, leadership, organizational structural change, as well as steering and control. Her second research stream examines how electronic commerce is renovated by emerging technologies, including social media, mobile apps, online marketplaces, and omnichannel. She deploys case studies, field surveys, social network analysis, econometrics, and applied business analytics in her projects. Her publications have appeared in MIS Quarterly, Journal of the Association for Information systems, and Information Systems Journal, among others. 

Carol is serving as a Senior Editor for Information Systems Journal, Information & Management, as well as IT and People. She was selected as the Distinguished Member of the Association for Information Systems (AIS) in 2021. Carol is also a Certified IS Auditor, and has served as the Academic Advocate at IS Audit and Control Association since 2011. She chairs or serves as a committee member in various conferences on IS and IT. Carol has broad collaborations with governments, organizations, and companies. Over the past years, she has led or participated in project grants of over €2.5 million.


Before joining Tilburg University, Carol worked at the City University of Hong Kong, and also Hong Kong Polytechnic University, where she received several research grants, as well as awards for excellence in teaching and research.


at Tilburg University: 

320093 Enterprise Governance and Digital Transformation
320124 IT Governance and Strategic Sourcing

Education/Academic qualification

Philosophy, PhD, City University of Hong Kong, Department of Information Systems

Award Date: 9 Nov 2006

External positions


1 Feb 2020 → …


  • Digital Transformation
  • Applied Business Analytics
  • Information Systems Organisation
  • Cross-Cultural Research
  • E-Commerce
  • Social Networks
  • Computer-Mediated Communication
  • Knowledge Management


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