Carol Ou
  • Warandelaan 2, Koopmans Building, room K 941

    5037 AB Tilburg


Accepting PhD Students

PhD projects

Digital transformation
Digital platforms
Social applications
Electronic commerce
Applied business analytics


Research activity per year

Personal profile

Research interests

Carol X.J. Ou is a Professor of Business Information Systems at Tilburg University. She obtained her PhD degree from the Department of Information Systems at City University of Hong Kong. 

Carol's current research interests now focus on digital transformation (DT), covering two streams of research. The first research stream investigates how commercial, healthcare, military, and governmental organizations are transformed by new technologies via DT strategy, leadership, organizational structural change, as well as steering and control. Her second research stream examines how electronic commerce is renovated by emerging technologies, including AI, social media, mobile apps, online marketplaces, and omnichannel. She deploys action research, case studies, field surveys, social network analysis, econometrics, and applied business analytics in her projects. Her publications and editorials have appeared in MIS Quarterly (MISQ), Journal of Operations Management (JOOM), Journal of Management Information Systems (JMIS), Journal of the Association for Information Systems (JAIS), and Information Systems Journal (ISJ), among others. 

Carol has been selected as the Distinguished Member - Cum Laude - of the Association for Information Systems (AIS) in 2023. She is serving as a Senior Editor for Information Systems Journal, Information & Management, as well as IT and People. Carol is also a Certified IS Auditor, and has served as the Academic Advocate at IS Audit and Control Association since 2011. She chairs or serves as a committee member in various conferences on IS and IT. Carol has broad collaborations with governments, organizations, and companies. Recently Carol and her team obtained the DS4S research grant on "AI Deployment in Healthcare". Over the past years, she has led or participated in project grants of over €5 million. 


Before joining Tilburg University, Carol worked at the City University of Hong Kong, and also Hong Kong Polytechnic University, where she received several research grants, as well as awards for excellence in teaching and research. She was the Head of Management Department, Tilburg University between 2019-2023. With all faculty members' contributions and efforts, the Department has grown signfiicantly. 


at Tilburg University: 

320093 Enterprise Governance and Digital Transformation
320124 IT Governance and Strategic Sourcing

230428 Intervention-based Research Methods

Current courses

Click here for my courses.

Education/Academic qualification

Philosophy, PhD, The Effects of Website Design on Initial Trust and Distrust Formation, City University of Hong Kong, Department of Information Systems

Award Date: 9 Nov 2006

External positions


1 Feb 2020 → …


  • Digital Transformation
  • Applied Business Analytics
  • Information Systems Organisation
  • Cross-Cultural Research
  • E-Commerce
  • Social Networks
  • Computer-Mediated Communication
  • Knowledge Management


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Collaborations and top research areas from the last five years

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