Personal profile
Research interests
Carol X.J. Ou is a Professor of Business Information Systems at Tilburg University. She obtained her PhD from the Department of Information Systems at City University of Hong Kong.
Carol's current research interests now focus on digital transformation (DT), covering two streams of research. The first research stream investigates how commercial, healthcare, military, and governmental organizations are transformed by new technologies via AI governance, DT strategy, leadership, organizational structural change, as well as steering and control. Her second research stream examines how digital platforms are renovated by emerging technologies, including AI, algorithm and content contrition in social media, online marketplace, mobile apps, and omnichannel. She deploys action research, case studies, field surveys, social network analysis, econometrics, and applied business analytics in her projects. Her publications and editorials have appeared in MIS Quarterly (MISQ), Journal of Operations Management (JOOM), Journal of Management Information Systems (JMIS), Journal of the Association for Information Systems (JAIS), and Information Systems Journal (ISJ), among others.
Carol has been selected as the Distinguished Member - Cum Laude - of the Association for Information Systems (AIS) in 2023. She has served as a Senior Editor for Information Systems Journal, Information & Management, as well as IT and People. Carol is also a Certified IS Auditor, and has served as the Academic Advocate at IS Audit and Control Association since 2011. She chairs or serves as a committee member in various conferences on IS and IT. Carol has broad collaborations with governments, organizations, and companies. Recently Carol and her team obtained the DSfS research grant on "AI Deployment in Healthcare". Over the past years, she has led or participated many project grants funded by NWO, ZonMw, HKGRF, NSFC, universities, goverment and business organizations.
Career
Before joining Tilburg University, Carol worked at the City University of Hong Kong, and also Hong Kong Polytechnic University, where she received several research grants, as well as awards for excellence in teaching and research. She was the Head of Management Department, Tilburg University between 2019-2023. With all faculty members' contributions and efforts, the Department grew significantly. She has now been elected as the representative of Tilburg University Council.
Teaching
Past and current courses at Tilburg University:
320093 Enterprise Governance and Digital Transformation
320124 IT Governance and Strategic Sourcing
230428 Intervention-based Research Methods
Current courses
Click here for my courses.
Education/Academic qualification
PhD, The Effects of Website Design on Initial Trust and Distrust Formation, City University of Hong Kong, Department of Information Systems
Award Date: 9 Nov 2006
External positions
Founder and Director (DREAMERS MANUFACTURING LIMITED)
1 Feb 2020 → …
Keywords
- Digital Transformation
- Applied Business Analytics
- Information Systems Organisation
- Cross-Cultural Research
- E-Commerce
- Social Networks
- Computer-Mediated Communication
- Knowledge Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 7 Affordable and Clean Energy
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Steering digital transformation: An iterative landscape approach
de Rouw, L.-P., Ou, C., Wodak, D. & Akkermans, H., Mar 2026, In: Information Systems Journal. 36, 2, p. 299-312 14 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
The more aesthetic, the better? The impact of photo aesthetics on perceived review helpfulness
Han, Y., Zhang, Z., Ou, C. X. J. & Zhang, Z., Sept 2025, In: Decision Support Systems. 196, 17 p., 114496.Research output: Contribution to journal › Review article › peer-review
Open AccessFile2 Downloads (Pure) -
Digital transformation in operations management: Fundamental change through agency reversal
Angelopoulos, S., Bendoly, E., Fransoo, J. C., Hoberg, K., Ou, C. & Tenhiälä, A., Sept 2023, In: Journal of Operations Management. 69, 6, p. 876-889Research output: Contribution to journal › Editorial › Scientific › peer-review
Open AccessFile28 Link opens in a new tab Citations (Scopus)2234 Downloads (Pure) -
Optimization of dynamic product offerings on online marketplaces: A network theory perspective
Zuo, M., Angelopoulos, S., Ou, C., Liu, H. & Liang, Z., Oct 2023, In: Journal of Management Information Systems. 40, 4, p. 1328-1357Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1562 Downloads (Pure) -
Security breaches and organization response strategy: Exploring consumers’ threat and coping appraisals
Ou, C., Zhang, X., Angelopoulos, S., Davison, R. & Janse, N., Aug 2022, In: International Journal of Information Management. 65, 102498.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile21 Link opens in a new tab Citations (Scopus)917 Downloads (Pure)
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The 2026 International Conference on Electronic Business (ICEB)
Ou, C. (Programme Committee Chair)
16 Jul 2026 → 20 Jul 2026Activity: Participating in or organising an event types › Organising a conference › Scientific
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The 2026 European Conference on Information Systems
Ou, C. (Programme Committee Member)
11 Jun 2026 → 17 Jun 2026Activity: Participating in or organising an event types › Participation in conference › Scientific
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The 2025 Pacific Asia Conference on Information Systems (PACIS)
Ou, C. (Programme Committee Member)
5 Jul 2025 → 9 Jul 2025Activity: Participating in or organising an event types › Participation in conference › Scientific
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The 2024 International Conference on Electronic Business (ICEB)
Ou, C. (Chair), Medappa, P. (Chair) & Sun, R. (Chair)
24 Oct 2024 → 28 Oct 2024Activity: Participating in or organising an event types › Organising a conference › Scientific
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The 2022 International Conference on Electronic Business (ICEB)
Ou, C. (Chair), Medappa, P. (Chair) & Sun, R. (Chair)
13 Oct 2022 → 17 Oct 2022Activity: Participating in or organising an event types › Organising a conference › Scientific
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Research on Disruptive Technology Development, Project Portfolios, and Emerging Trends
Ma, W. C. (Principal Investigator), Ou, C. (CoPI), Ma, S. (Co-Investigator) & Wu, X. (Co-Investigator)
1/04/26 → 1/04/29
Project: Research project
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VIA PRUDENTI: Partnering for Responsible, Unified Delivery and Efficient NeTworks of Infrastructure
van der Valk, W. (Co-Investigator), Akkermans, H. (Principal Investigator), Ou, C. (CoPI), Monti, G. (Co-Investigator), Volker, L. (CoPI), Pethig, F. (Co-Investigator), Sloot, R. (Co-Investigator), Baumgart, M. (Co-Investigator), Bukhsh, Z. (Co-Investigator) & Zhang, Y. (Co-Investigator)
6/02/26 → 5/02/30
Project: Research project
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AI Deployment Journey in Healthcare: Governance, Design, and Adoption
Ou, C. (Principal Investigator), Jacobs, M. (CoPI), Heising, L. (Co-Investigator), van Oijen, A. (Co-Investigator), Ong, S. (CoPI), Šafář, M. (CoPI), Saygili, G. (Co-Investigator), Weggelaar, A. M. (CoPI), de Bont, A. (CoPI), Ossewaarde, R. (Co-Investigator), Wang, G. (Co-Investigator), Zegveld, C. (Co-Investigator), Meyers, G. (Co-Investigator), Vuorre, M. (Co-Investigator), Kia, S. M. (Co-Investigator) & Laitenberger, U. (Co-Investigator)
1/01/24 → 1/01/28
Project: Research project
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VIA AUGUSTA: Leveraging the potential of a System-of-Systems approach to infrastructure management
van der Valk, W. (Principal Investigator), Lavrijssen, S. (Principal Investigator), Ou, C. (Principal Investigator), Akkermans, H. (Co-Investigator), Groenleer, M. (Co-Investigator), Wodak, D. (AIO), Aben, T. (Researcher), Wickramanayake, S. (AIO), Ruhela, S. (Researcher), Khodabandeh Amiri, A. (Researcher) & Oh, H. K. (Researcher)
1/10/22 → 31/10/26
Project: Research project
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Extracting Dynamic Interest Graphs of Decision Behavior of Online Purchase, Guangdong Provincial Universities Innovative Talents Project, 2019-2020
Zhu, H. (Principal Investigator) & Ou, C. (Co-Investigator)
Project: Research project
Prizes
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Best Conference Paper Award – Third Place - ACIS 2016
Chen, R. (Recipient), Davison, R. M. (Recipient) & Ou, C. (Recipient), 2016
Prize: Other marks of recognition
Datasets
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Simulation for Relationship Spirals
Akkermans, H. (Creator), van Oppen, W. (Creator), Vos, B. (Creator) & Ou, C. (Creator), DataverseNL, 24 Jan 2022
DOI: 10.34894/lmlxoc, https://dataverse.nl/citation?persistentId=doi:10.34894/LMLXOC
Dataset
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Interviews for workaround coordination
Davison, R. (Creator), Wong, L. (Creator), Ou, C. (Creator) & Alter, S. (Creator), DataverseNL, 8 Jun 2022
DOI: 10.34894/2bnnsd, https://dataverse.nl/citation?persistentId=doi:10.34894/2BNNSD
Dataset