Photo of Christine Liebrecht
  • Warandelaan 2, Dante Building, room D 420

    5037 AB Tilburg

    Netherlands

20102019
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Personal profile

Research interests

How can sustainable online relationships between different parties (e.g. organizations and consumers) be created and developed with social media like Facebook, Twitter, YouTube, Instagram and blogposts? To study my main interest, I take a corporate point of view and focus on message characteristics (language and content use) in online settings. On the one hand, I focus on aspects of monitoring and interpreting online word-of-mouth (WOM) messages. On the other hand I aim to gain more insight into effective (proactive) organizational strategies and language use to initiate online conversations and to distinguish effective (reactive) response strategies to WOM messages. Furthere, I explore the possibilities of automated (organizational) messages to WOM by means of chatbots / customer service agents. Data of (large) corpora are combined with experimental studies in order to investigate the effects and related influential factors of linguistic and content elements in (organizational) social media messages.

Most recent research project: In de toon vallen. Hoe automatische analyse van online berichten helpt bij het menselijk communiceren in webcare, co-granted by NWO.

Career

2016-present: Assistant Professor Language, Business Communication & Digital Media, Tilburg University, Department of Communication and Information Sciences, Tilburg center for Cognition and Communication (TiCC).

2010-present: Freelance creative writer, communications advisor and blogger.

Previous

2015-2016: Thesis supervisor, Communication & Information Sciences, VU University Amsterdam.

2014-2016: Lecturer and researcher Corporate Communication, Communication Science, University of Amsterdam.

2010-2015: PhD candidate, Centre for Language Studies, Radboud University Nijmegen.

2007-2014: Part time lecturer at the BA & MA programmes Dutch Language and Culture and Communication & Information Sciences, Radboud University Nijmegen.

2009-2010: Professional/creative writer and communications advisor, Gloed Communicatie (formerly HDtt Communicatieadvies), Nijmegen.

Teaching

For the track Business Communication and Digital Media (BDM), I lecture about online business communication, with a strong focus on content and language characteristics in messages.

Current courses

Click here for my courses.

External positions

Communications advisor, creative writer, speaker, (guest) lecturer, blogger (c.comm)

2 Oct 201715 May 2017

Keywords

  • Linguistics
  • Stylistics
  • Social Media
  • Discourse Studies
  • Computer Linguistics
  • Social Networks

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2010 2019

The Relative Power of Negativity: The Influence of Language Intensity on Perceived Strength

Liebrecht, C., Hustinx, L. & van Mulken, M., 2019, In : Journal of Language and Social Psychology. 38, 2, p. 170-193 24 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File

Het belang van taalbeheersing in onderzoek naar digitale communicatie

Hornikx, J. & Liebrecht, C., 2018, In : Tijdschrift voor Taalbeheersing. 40, 1, p. 1-12 12 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
linguistics
discourse
communication
language
genre

Hoe toonaangevend is de webcare van de vier grootste steden van Nederland?

Liebrecht, C. & van Hooijdonk, C., Sep 2018, In : AdRem . 32, 4, p. 3-6 3 p.

Research output: Contribution to journalArticleProfessional

Themanummer Tijdschrift voor Taalbeheersing: Taal in digitale communicatie

Hornikx, J. (ed.) & Liebrecht, C. (ed.), 2018, 1 ed. Amsterdam: Amsterdam University Press. 170 p. (Tijdschrift voor Taalbeheersing; vol. 40, no. 1)

Research output: Book/ReportBook editingScientificpeer-review

Open Access
File

Activities 2018 2018

  • 11 Oral presentation
  • 3 Invited talk
  • 1 Participation in conference

Wat is het effect van overdreven taalgebruik?

Christine Liebrecht (Speaker)
5 Oct 2018

Activity: Talk or presentation typesInvited talkPopular

Unitizing ‘human’ tone of voice in online conversations between the Dutch Red Cross and their stakeholders

Christine Liebrecht (Speaker), Charlotte van Hooijdonk (Speaker)
6 Jul 2018

Activity: Talk or presentation typesOral presentationScientific

Conversational human voice in webcare van Nederlandse gemeenten

Charlotte van Hooijdonk (Speaker), Christine Liebrecht (Speaker)
Jan 2018

Activity: Talk or presentation typesOral presentationScientific

Chatbots met een menselijke stem

Charlotte van Hooijdonk (Speaker), Christine Liebrecht (Speaker)
5 Jul 2018

Activity: Talk or presentation typesOral presentationProfessional

Wat is dit restaurant slecht!!! Het effect van typografische taalintensivering in tweets

Christine Liebrecht (Speaker), Daan Meinders (Speaker), Lettica Hustinx (Speaker), Margot van Mulken (Speaker)
Jan 2018

Activity: Talk or presentation typesOral presentationScientific

Projects 2017 2018

In de toon vallen. Hoe automatische analyse van online berichten helpt bij het menselijk communiceren in webcare

Liebrecht, C. & van Hooijdonk, C.

1/12/1713/12/18

Project: Research projectCollaborative grants

Press / Media

Spiegelen

Christine Liebrecht

29/11/18

1 media contribution

Press/Media: Expert Comment

Dit is hoe storytelling werkt voor je merk

Christine Liebrecht

2/10/18

1 media contribution

Press/Media: Expert Comment

In drie stappen naar werkelijk effectieve content

Christine Liebrecht

18/09/18

1 media contribution

Press/Media: Expert Comment

De ROEM-contentmarketingfunnel: bepaal je doelen & publiek

Irma Machielse & Christine Liebrecht

5/07/18

1 media contribution

Press/Media: Expert Comment

De slechtste slogan van 2018

Christine Liebrecht

16/03/18

1 media contribution

Press/Media: Other