Research Output per year
Personal profile
Research interests
How can sustainable online relationships between different parties (e.g. organizations and consumers) be created and developed with social media like Facebook, Twitter, YouTube, Instagram and blogposts? To study my main interest, I take a corporate point of view and focus on message characteristics (language and content use) in online settings. On the one hand, I focus on aspects of monitoring and interpreting online word-of-mouth (WOM) messages. On the other hand I aim to gain more insight into effective (proactive) organizational strategies and language use to initiate online conversations and to distinguish effective (reactive) response strategies to WOM messages. Furthere, I explore the possibilities of automated (organizational) messages to WOM by means of chatbots / customer service agents. Data of (large) corpora are combined with experimental studies in order to investigate the effects and related influential factors of linguistic and content elements in (organizational) social media messages.
Most recent research project: In de toon vallen. Hoe automatische analyse van online berichten helpt bij het menselijk communiceren in webcare, co-granted by NWO.
Career
2016-present: Assistant Professor Language, Business Communication & Digital Media, Tilburg University, Department of Communication and Information Sciences, Tilburg center for Cognition and Communication (TiCC).
2010-present: Freelance creative writer, communications advisor and blogger.
Previous
2015-2016: Thesis supervisor, Communication & Information Sciences, VU University Amsterdam.
2014-2016: Lecturer and researcher Corporate Communication, Communication Science, University of Amsterdam.
2010-2015: PhD candidate, Centre for Language Studies, Radboud University Nijmegen.
2007-2014: Part time lecturer at the BA & MA programmes Dutch Language and Culture and Communication & Information Sciences, Radboud University Nijmegen.
2009-2010: Professional/creative writer and communications advisor, Gloed Communicatie (formerly HDtt Communicatieadvies), Nijmegen.
Teaching
For the track Business Communication and Digital Media (BDM), I lecture about online business communication, with a strong focus on content and language characteristics in messages.
Current courses
Click here for my courses.
External positions
Communications advisor, creative writer, speaker, (guest) lecturer, blogger (c.comm)
2 Oct 2017 → 15 May 2017Keywords
- Linguistics
- Stylistics
- Social Media
- Discourse Studies
- Computer Linguistics
- Social Networks
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2010 2019
The Relative Power of Negativity: The Influence of Language Intensity on Perceived Strength
Liebrecht, C., Hustinx, L. & van Mulken, M., 2019, In : Journal of Language and Social Psychology. 38, 2, p. 170-193 24 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
File
Does Facebook Use Predict College Students’ Social Capital? A Replication of Ellison, Steinfield, and Lampe’s (2007) Study Using the Original and More Recent Measures of Facebook Use and Social Capital
Vanden Abeele, M. M. P., Antheunis, M. L., Pollmann, M. M. H., Schouten, A. P., Liebrecht, C. C., Van Der Wijst, P. J., Van Amelsvoort, M. A. A., Bartels, J., Krahmer, E. J. & Maes, F. A., 27 May 2018, In : Communication Studies. 69, 3, p. 272-282 10 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
facebook
social capital
Students
student
operationalization
Het belang van taalbeheersing in onderzoek naar digitale communicatie
Hornikx, J. & Liebrecht, C., 2018, In : Tijdschrift voor Taalbeheersing. 40, 1, p. 1-12 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
linguistics
discourse
communication
language
genre
Hoe toonaangevend is de webcare van de vier grootste steden van Nederland?
Liebrecht, C. & van Hooijdonk, C., Sep 2018, In : AdRem . 32, 4, p. 3-6 3 p.Research output: Contribution to journal › Article › Professional
Themanummer Tijdschrift voor Taalbeheersing: Taal in digitale communicatie
Hornikx, J. (ed.) & Liebrecht, C. (ed.), 2018, 1 ed. Amsterdam: Amsterdam University Press. 170 p. (Tijdschrift voor Taalbeheersing; vol. 40, no. 1)Research output: Book/Report › Book editing › Scientific › peer-review
Open Access
File
Activities 2018 2018
Conversational human voice in webcare van Nederlandse gemeenten
Christine Liebrecht (Speaker), Charlotte van Hooijdonk (Speaker)8 Feb 2018
Activity: Talk or presentation types › Oral presentation › Scientific
Unitizing ‘human’ tone of voice in online conversations between the Dutch Red Cross and their stakeholders
Christine Liebrecht (Speaker), Charlotte van Hooijdonk (Speaker)6 Jul 2018
Activity: Talk or presentation types › Oral presentation › Scientific
Conversational human voice in webcare van Nederlandse gemeenten
Charlotte van Hooijdonk (Speaker), Christine Liebrecht (Speaker)Jan 2018
Activity: Talk or presentation types › Oral presentation › Scientific
De conversational human voice in publieke en private webcare van het Nederlandse Rode Kruis
Christine Liebrecht (Speaker), Charlotte van Hooijdonk (Speaker)30 Nov 2018
Activity: Talk or presentation types › Oral presentation › Scientific
3rd Intercoder Reliability Workshop in Content Analysis
Renske van Enschot (Organiser), Christine Liebrecht (Organiser)6 Jul 2018
Activity: Participating in or organising an event types › Participation in conference › Scientific
Projects 2017 2018
- 1 Finished
In de toon vallen. Hoe automatische analyse van online berichten helpt bij het menselijk communiceren in webcare
Liebrecht, C. & van Hooijdonk, C.
1/12/17 → 13/12/18
Project: Research project
Press / Media
In drie stappen naar werkelijk effectieve content
18/09/18
1 media contribution
Press/Media: Expert Comment
De ROEM-contentmarketingfunnel: bepaal je doelen & publiek
Irma Machielse & Christine Liebrecht
5/07/18
1 media contribution
Press/Media: Expert Comment