Research output per year
Research output per year
Personal profile
Research interests
How can sustainable online relationships between different parties (e.g. organizations and consumers) be created and developed with social media like Facebook, Twitter, YouTube, Instagram and blogposts? To study my main interest, I take a corporate point of view and focus on message characteristics (language and content use) in online settings. On the one hand, I focus on aspects of monitoring and interpreting online word-of-mouth (WOM) messages. On the other hand I aim to gain more insight into effective (proactive) organizational strategies and language use to initiate online conversations and to distinguish effective (reactive) response strategies to WOM messages. Furthere, I explore the possibilities of automated (organizational) messages to WOM by means of chatbots / customer service agents. Data of (large) corpora are combined with experimental studies in order to investigate the effects and related influential factors of linguistic and content elements in (organizational) social media messages.
Recent research projects
Smooth Operator. Development and effects of personalized conversational AI. Co-granted by NWO.
Stemmen dankzij Steffie. Hoe AI-avatar Steffie kwetsbare mensen helpt bij hun stemkeuze. Granted by RVO SBIR grant Nieuwe technologieen 'Inclusie en leven lang leren'.
In de toon vallen. Hoe automatische analyse van online berichten helpt bij het menselijk communiceren in webcare. Co-granted by NWO.
Career
2016-present: Assistant Professor Language, Business Communication & Digital Media, Tilburg University, Department of Communication and Information Sciences, Tilburg center for Cognition and Communication (TiCC).
2020-present: Editor in chief Tekstblad.
2010-present: Freelance creative writer, communications advisor and blogger.
Previous
2015-2016: Thesis supervisor, Communication & Information Sciences, VU University Amsterdam.
2014-2016: Lecturer and researcher Corporate Communication, Communication Science, University of Amsterdam.
2010-2015: PhD candidate, Centre for Language Studies, Radboud University Nijmegen.
2007-2014: Part time lecturer at the BA & MA programmes Dutch Language and Culture and Communication & Information Sciences, Radboud University Nijmegen.
2009-2010: Professional/creative writer and communications advisor, Gloed Communicatie (formerly HDtt Communicatieadvies), Nijmegen.
Teaching
For the track Business Communication and Digital Media (BDM), I lecture about online business communication, with a strong focus on content and language characteristics in messages.
Current courses
Click here for my courses.
External positions
Communications advisor, creative writer, speaker, (guest) lecturer, blogger (c.comm)
2 Oct 2017 → 15 May 2017
Keywords
- Linguistics
- Stylistics
- Social Media
- Discourse Studies
- Computer Linguistics
- Experimental Research
- Artificial Intelligence
- Business Communication And Ethics
- Human Computer Interaction
Fingerprint
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Linguistic elements of conversational human voice in online brand communication: Manipulations and perceptions
Liebrecht, C., Tsaousi, C. & van Hooijdonk, C., Aug 2021, In: JBR: Journal of Business Research. 132, p. 124-135 11 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile88 Downloads (Pure) -
Too Informal? How a Chatbot’s Communication Style Affects Brand Attitude and Quality of Interaction
Liebrecht, C., Sander, L. & van Hooijdonk, C. M. J., 2020. 16 p.Research output: Contribution to conference › Paper › Other research output
Open AccessFile320 Downloads (Pure) -
Stemhulp-chatbots: Politieke informatie op maat
Kamoen, N., Liebrecht, C., Mekel, P. & van Limpt, S., 2020, In: Tekstblad. 26, 4, p. 12-15 4 p.Research output: Contribution to journal › Article › Professional
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The Relative Power of Negativity: The Influence of Language Intensity on Perceived Strength
Liebrecht, C., Hustinx, L. & van Mulken, M., 2019, In: Journal of Language and Social Psychology. 38, 2, p. 170-193 24 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile6 Citations (Scopus)69 Downloads (Pure) -
Sorry but no sorry: The use and effects of apologies in airline webcare responses to NeWOM messages of flight passengers
van Hooijdonk, C. & Liebrecht, C., Apr 2021, In: Discourse, Context & Media. 40, 11 p., 100442.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
Activities
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(On)verantwoorde hulp: Webcare en privacy op sociale media
Mariëlle van den Bogaard (Speaker), Christine Liebrecht (Speaker) & Emiel van Miltenburg (Speaker)
2020Activity: Talk or presentation types › Oral presentation › Scientific
File -
Tone of voice: gevaren en kansen van (geautomatiseerde) webcare
Christine Liebrecht (Speaker) & Charlotte van Hooijdonk (Speaker)
22 Nov 2019Activity: Talk or presentation types › Oral presentation › Professional
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Interpersonal Communication between Organisations and Stakeholders across Public and Private Social Media Channels
Christine Liebrecht (Speaker) & Charlotte van Hooijdonk (Speaker)
14 Oct 2019 → 16 Oct 2019Activity: Talk or presentation types › Oral presentation › Scientific
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Don't apologize but explain: the use and effects of corporate apologies in webcare responses to NWOM messages of flight passengers
Charlotte van Hooijdonk (Speaker) & Christine Liebrecht (Speaker)
7 Feb 2019Activity: Talk or presentation types › Oral presentation › Scientific
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A decade of Conversational Human Voice. Systematic Literature Review and Propositions for Future Research
Christine Liebrecht (Speaker), Jos Bartels (Speaker) & Job Steen (Speaker)
22 Nov 2018Activity: Talk or presentation types › Oral presentation › Scientific
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Smooth Operator. Development and effects of personalized conversational AI.
Liebrecht, C., van Hooijdonk, C. M. J., Krahmer, E., van Miltenburg, E., Kunneman, F., Hoeken, H. & te Molder, H.
31/03/21 → 31/03/25
Project: Research project
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Stemmen dankzij Steffie. Hoe AI-avatar Steffie kwetsbare mensen helpt bij hun stemkeuze
15/12/20 → 15/03/21
Project: Research project
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In de toon vallen. Hoe automatische analyse van online berichten helpt bij het menselijk communiceren in webcare
Liebrecht, C. & van Hooijdonk, C.
1/12/17 → 13/12/18
Project: Research project
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Say ‘hi’ to A.I.: Een toekomstperspectief voor creatieve professionals
Liebrecht, C., Willemsen, L., Harbers, M. & van Hooijdonk, C. M. J.
1/12/20 → 1/12/21
Project: Research project
Press / Media
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Chatbots analyseren en ontwikkelen in onderzoek masterstudenten Tilburg University
15/12/20
1 Media contribution
Press/Media: Other
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NWO-subsidie voor ontwikkeling van persoonlijke Artificial Intelligence chatgesprekken van Christine Liebrecht
15/12/20
1 Media contribution
Press/Media: Other
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De ROEM-contentmarketingfunnel: bepaal je doelen & publiek
Irma Machielse & Christine Liebrecht
5/07/18
1 Media contribution
Press/Media: Expert Comment
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Webcare in de publieke sector: hoe wenselijk is een lollige toon?
1/03/18
1 Media contribution
Press/Media: Expert Comment