Christine Liebrecht

Personal profile

Research interests

How can sustainable online relationships between different parties (e.g. organizations and consumers) be created and developed with social media like Facebook, Twitter, YouTube, Instagram and blogposts? To study my main interest, I take a corporate point of view and focus on message characteristics (language and content use) in online settings. On the one hand, I focus on aspects of monitoring and interpreting online word-of-mouth (WOM) messages. On the other hand I aim to gain more insight into effective (proactive) organizational strategies and language use to initiate online conversations and to distinguish effective (reactive) response strategies to WOM messages. Furthere, I explore the possibilities of automated (organizational) messages to WOM by means of chatbots / customer service agents. Data of (large) corpora are combined with experimental studies in order to investigate the effects and related influential factors of linguistic and content elements in (organizational) social media messages.

Most recent research project: In de toon vallen. Hoe automatische analyse van online berichten helpt bij het menselijk communiceren in webcare, co-granted by NWO.

Career

2016-present: Assistant Professor Language, Business Communication & Digital Media, Tilburg University, Department of Communication and Information Sciences, Tilburg center for Cognition and Communication (TiCC).

2010-present: Freelance creative writer, communications advisor and blogger.

Previous

2015-2016: Thesis supervisor, Communication & Information Sciences, VU University Amsterdam.

2014-2016: Lecturer and researcher Corporate Communication, Communication Science, University of Amsterdam.

2010-2015: PhD candidate, Centre for Language Studies, Radboud University Nijmegen.

2007-2014: Part time lecturer at the BA & MA programmes Dutch Language and Culture and Communication & Information Sciences, Radboud University Nijmegen.

2009-2010: Professional/creative writer and communications advisor, Gloed Communicatie (formerly HDtt Communicatieadvies), Nijmegen.

Teaching

For the track Business Communication and Digital Media (BDM), I lecture about online business communication, with a strong focus on content and language characteristics in messages.

Current courses

Click here for my courses.

External positions

Communications advisor, creative writer, speaker, (guest) lecturer, blogger (c.comm)

2 Oct 2017 → 15 May 2017

Keywords

Linguistics
Stylistics
Social Media
Discourse Studies
Computer Linguistics
Social Networks

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Research Output

21 Article
9 Chapter
3 Book
2 Conference contribution
3 More

Creating Humanlike Chatbots: What Chatbot Developers Could Learn From Webcare Employees In Adopting A Conversational Human Voice

Liebrecht, C. & van Hooijdonk, C., 15 Jan 2020, Proceedings of CONVERSATIONS 2019. Springer Publishers, Vol. 11970.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Creating Humanlike Chatbots: What Chatbot Developers Could Learn From Webcare Employees In Adopting A Conversational Human Voice

Liebrecht, C. & van Hooijdonk, C., 20 Nov 2019. 15 p.

Research output: Contribution to conference › Paper › Scientific › peer-review

Hoe ziet de toekomst eruit voor een tijdloos beroep?

Translated title of the contribution: What's the future for a timeless profession?Liebrecht, C., 1 Dec 2019, In : Tekstblad. 25, 5/6, p. 40-43 4 p.

Research output: Contribution to journal › Article › Professional

Menselijke chatbots: een zegen voor online klantcontact? Het effect van conversational human voice door chatbots op social pesence en merkattitude

Translated title of the contribution: Humanlike chatbots: a blessing for online social customer service?Liebrecht, C. & van der Weegen, E., 2019, In : Tijdschrift voor Communicatiewetenschap. 47, 3-4, p. 217-238 23 p.

Research output: Contribution to journal › Article › Scientific › peer-review

Tekstschrijvers en taalonderzoekers: Waar vinden zij elkaar?

Translated title of the contribution: Professional writers and linguistic researchers: Where do they find common ground?Liebrecht, C. & Peters, M., 1 Dec 2019, In : Tekstblad. 25, 5/6, p. 30-33 4 p.

Research output: Contribution to journal › Article › Professional