Christine Liebrecht — Tilburg University Research Portal

Personal profile

Research interests

How can sustainable online relationships between different parties (e.g. organizations and consumers) be created and developed with social media like Facebook, Twitter, YouTube, Instagram and blogposts? To study my main interest, I take a corporate point of view and focus on message characteristics (language and content use) in online settings. On the one hand, I focus on aspects of monitoring and interpreting online word-of-mouth (WOM) messages. On the other hand I aim to gain more insight into effective (proactive) organizational strategies and language use to initiate online conversations and to distinguish effective (reactive) response strategies to WOM messages. Furthere, I explore the possibilities of automated (organizational) messages to WOM by means of chatbots / customer service agents. Data of (large) corpora are combined with experimental studies in order to investigate the effects and related influential factors of linguistic and content elements in (organizational) social media messages.

Most recent research project: In de toon vallen. Hoe automatische analyse van online berichten helpt bij het menselijk communiceren in webcare, co-granted by NWO.

Career

2016-present: Assistant Professor Language, Business Communication & Digital Media, Tilburg University, Department of Communication and Information Sciences, Tilburg center for Cognition and Communication (TiCC).

2010-present: Freelance creative writer, communications advisor and blogger.

Previous

2015-2016: Thesis supervisor, Communication & Information Sciences, VU University Amsterdam.

2014-2016: Lecturer and researcher Corporate Communication, Communication Science, University of Amsterdam.

2010-2015: PhD candidate, Centre for Language Studies, Radboud University Nijmegen.

2007-2014: Part time lecturer at the BA & MA programmes Dutch Language and Culture and Communication & Information Sciences, Radboud University Nijmegen.

2009-2010: Professional/creative writer and communications advisor, Gloed Communicatie (formerly HDtt Communicatieadvies), Nijmegen.

Teaching

For the track Business Communication and Digital Media (BDM), I lecture about online business communication, with a strong focus on content and language characteristics in messages.

Current courses

Click here for my courses.

External positions

Communications advisor, creative writer, speaker, (guest) lecturer, blogger (c.comm)

2 Oct 2017 → 15 May 2017

Keywords

Linguistics
Stylistics
Social Media
Discourse Studies
Computer Linguistics
Social Networks

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2010 2018

16 Article
9 Chapter
3 Book
1 Book editing
2 More
- 1 Conference contribution
- 1 Doctoral Thesis

Does Facebook Use Predict College Students’ Social Capital? A Replication of Ellison, Steinfield, and Lampe’s (2007) Study Using the Original and More Recent Measures of Facebook Use and Social Capital

Vanden Abeele, M. M. P., Antheunis, M. L., Pollmann, M. M. H., Schouten, A. P., Liebrecht, C. C., Van Der Wijst, P. J., Van Amelsvoort, M. A. A., Bartels, J., Krahmer, E. J. & Maes, F. A., 27 May 2018, In : Communication Studies. 69, 3, p. 272-282 10 p.

Research output: Contribution to journal › Article › Scientific › peer-review

Open Access

facebook

social capital

student

operationalization

lending

Het belang van taalbeheersing in onderzoek naar digitale communicatie

Hornikx, J. & Liebrecht, C., 2018, In : Tijdschrift voor Taalbeheersing. 40, 1, p. 1-12 12 p.

Research output: Contribution to journal › Article › Scientific › peer-review

Open Access

linguistics

discourse

communication

language

genre

Hoe toonaangevend is de webcare van de vier grootste steden van Nederland?

Liebrecht, C. & van Hooijdonk, C., Sep 2018, In : AdRem . 32, 4, p. 3-6 3 p.

Research output: Contribution to journal › Article › Professional

Themanummer Tijdschrift voor Taalbeheersing: Taal in digitale communicatie

Hornikx, J. (ed.) & Liebrecht, C. (ed.), 2018, 1 ed. Amsterdam: Amsterdam University Press. 170 p. (Tijdschrift voor Taalbeheersing; vol. 40, no. 1)

Research output: Book/Report › Book editing › Scientific › peer-review

Open Access

File

Two dimensions of language intensity in evaluative discourse: Contextuality and semantic richness

Liebrecht, C., Hustinx, L., van Mulken, M. & Schellens, P. J., 2018, The Construction of Discourse as Verbal Interaction. de los Ángeles Gómez González, M. & Mackenzie, L. (eds.). John Benjamins Publishing Company, p. 274-297 23 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

semantics

discourse

social psychology

language

discrimination