Personal profile
Research interests
Christine Liebrecht is assistant professor at Department of Communication and Cognition at Tilburg University. She enjoys linking theoretical questions to practical applications, such as webcare, chatbots, and Voting Advice Applications. Communication technology is ideally suited for accessible information exchange, but how can it truly add value while preserving the human touch? Leading projects include Smooth Operators, which focuses on personal and cooperative chatbots in customer service, and ResonAIde, which explores the role of (AI-generated) information in political communication. Christine preferrably uses multi-method approaches, both quantitative (content analyses, experiments) and qualitative (interviews, focus groups).
Recent research projects
Smooth Operator. Development and effects of personalized conversational AI. Co-granted by NWO.
Een sensitieve virtuele assistent voor kwetsbare zorgvragers. Granted by Health~Holland and ZonMw.
In het oog van de orkaan: Strategisch communiceren voor en tijdens een issuestorm. Granted by Logeion.
Stemmen dankzij Steffie. Hoe AI-avatar Steffie kwetsbare mensen helpt bij hun stemkeuze. Granted by RVO SBIR grant Nieuwe technologieen 'Inclusie en leven lang leren'.
Career
2016-present: Assistant Professor Language, Business Communication & Digital Media, Tilburg University, Department of Communication and Information Sciences, Tilburg center for Cognition and Communication (TiCC).
2020-present: Editor in chief Tekstblad.
2010-present: Freelance creative writer, communications advisor and blogger.
Previous
2015-2016: Thesis supervisor, Communication & Information Sciences, VU University Amsterdam.
2014-2016: Lecturer and researcher Corporate Communication, Communication Science, University of Amsterdam.
2010-2015: PhD candidate, Centre for Language Studies, Radboud University Nijmegen.
2007-2014: Part time lecturer at the BA & MA programmes Dutch Language and Culture and Communication & Information Sciences, Radboud University Nijmegen.
2009-2010: Professional/creative writer and communications advisor, Gloed Communicatie (formerly HDtt Communicatieadvies), Nijmegen.
Teaching
For the track Business Communication and Digital Media (BDM), I lecture about online business communication, with a strong focus on content and language characteristics in messages.
Current courses
Click here for my courses.
Keywords
- Linguistics
- Stylistics
- Social Media
- Discourse Studies
- Voting Advice Applications
- Experimental Research
- Conversational AI
- Business Communication And Ethics
- Human Computer Interaction
- Chatbots
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 11 Sustainable Cities and Communities -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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Linguistic elements of conversational human voice in online brand communication: Manipulations and perceptions
Liebrecht, C., Tsaousi, C. & van Hooijdonk, C., Aug 2021, In: Journal of Business Research. 132, p. 124-135 11 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1077 Downloads (Pure) -
Sorry but no sorry: The use and effects of apologies in airline webcare responses to NeWOM messages of flight passengers
van Hooijdonk, C. & Liebrecht, C., Apr 2021, In: Discourse, Context & Media. 40, 11 p., 100442.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access12 Link opens in a new tab Citations (Scopus) -
I Need a CAVAA: How Conversational Agent Voting Advice Applications (CAVAAs) Affect Users' Political Knowledge and Tool Experience
Kamoen, N. & Liebrecht, C., 12 May 2022, In: Frontiers in Artificial Intelligence. 5, 15 p., 835505.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access5 Link opens in a new tab Citations (Scopus) -
Inclusive design of a sensitive virtual assistant to support people in vulnerable positions in their access to care
van Heijster, H., Liebrecht, C., Bol, N., van Calis, J., van der Cruijsen, A., Dijkgraaf, M., Feitz, W., Muller, M., Tromp, E., Bevelander, K. & Antheunis, M., 23 Nov 2022, CONVERSATIONS 2022 : the 6th International Workshop on Chatbot Research, Applicatinos and Design . p. 1-6 6 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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A Framework and Content analysis of Social Cues in the Introductions of Customer Service Chatbots
van Hooijdonk, C., Martijn, G. & Liebrecht, C., 2022. 16 p.Research output: Contribution to conference › Paper › Scientific › peer-review
File806 Downloads (Pure)
Activities
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A Framework and Content analysis of Social Cues in the Introductions of Customer Service Chatbots
van Hooijdonk, C. (Speaker), Martijn, G. (Speaker) & Liebrecht, C. (Speaker)
23 Nov 2022Activity: Talk or presentation types › Oral presentation › Scientific
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Webcare across Public and Private Social Networking Sites: How Stakeholders and the Netherlands Red Cross adapt their Messages to Channel Affordances and Constraints
Liebrecht, C. (Speaker) & van Hooijdonk, C. (Speaker)
29 Oct 2021Activity: Talk or presentation types › Oral presentation › Scientific
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(On)verantwoorde hulp: Webcare en privacy op sociale media
van den Bogaard, M. (Speaker), Liebrecht, C. (Speaker) & van Miltenburg, E. (Speaker)
2020Activity: Talk or presentation types › Oral presentation › Scientific
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Voice your Opinion! Young Voters’ Usage and Perceptions of a Text-based, Voice-based and Text-Voice combined Conversational Agent Voting Advice Application (CAVAA)
Liebrecht, C. (Speaker), Kamoen, N. (Speaker) & Aerts, C. (Speaker)
23 Nov 2022Activity: Talk or presentation types › Oral presentation › Scientific
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Language Style Accommodation in Webcare Conversations
Verheijen, L. (Speaker) & Liebrecht, C. (Speaker)
28 Oct 2021Activity: Talk or presentation types › Oral presentation › Scientific
File
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Smooth Operator. Development and effects of personalized conversational AI.
Liebrecht, C. (Principal Investigator), van Hooijdonk, C. M. J. (CoPI), Krahmer, E. (CoPI), van Miltenburg, E. (CoPI), Kunneman, F. (CoPI), Hoeken, H. (CoPI) & te Molder, H. (CoPI)
31/03/21 → 31/03/25
Project: Research project
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Stemmen dankzij Steffie. Hoe AI-avatar Steffie kwetsbare mensen helpt bij hun stemkeuze
Liebrecht, C. (Principal Investigator) & Kamoen, N. (CoPI)
15/12/20 → 15/03/21
Project: Research project
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Say ‘hi’ to A.I.: Een toekomstperspectief voor creatieve professionals
Liebrecht, C. (Co-Investigator), Willemsen, L. (Principal Investigator), Harbers, M. (Principal Investigator) & van Hooijdonk, C. M. J. (Co-Investigator)
1/12/20 → 1/12/21
Project: Research project
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Een sensitieve virtuele assistent voor kwetsbare zorgvragers
Liebrecht, C. (Principal Investigator), van Heijster, H. (Researcher), Bol, N. (Co-Investigator), Antheunis, M. (CoPI) & Bevelander, K. E. (Co-Investigator)
1/07/22 → 1/07/24
Project: Research project
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In het oog van de orkaan: Strategisch communiceren voor en tijdens een issuestorm
Jacobs, S. (Principal Investigator) & Liebrecht, C. (Principal Investigator)
1/05/22 → 1/05/23
Project: Research project
Press/Media
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Chatbots analyseren en ontwikkelen in onderzoek masterstudenten Tilburg University
15/12/20
1 Media contribution
Press/Media: Other
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De ROEM-contentmarketingfunnel: bepaal je doelen & publiek
Machielse, I. & Liebrecht, C.
5/07/18
1 Media contribution
Press/Media: Expert Comment
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Webcare in de publieke sector: hoe wenselijk is een lollige toon?
1/03/18
1 Media contribution
Press/Media: Expert Comment
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Het merk uit de spagaat: zo formuleer je een sponsorvermelding
6/05/21
1 Media contribution
Press/Media: Expert Comment
Prizes
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Best Paper Award
van Hooijdonk, C. (Recipient), Martijn, G. (Recipient) & Liebrecht, C. (Recipient), 23 Nov 2022
Prize
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Best paper award nominee
Braggaar, A. (Recipient), Verhagen, J. (Recipient), Martijn, G. (Recipient) & Liebrecht, C. (Recipient), 23 Nov 2023
Prize: Other marks of recognition
Datasets
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I need a CAVAA. How Conversational Agent – Voting Advice Applications (CAVAA) affect users’ political knowledge and tool experience
Kamoen, N. (Contributor) & Christine, L. (Contributor), DataverseNL, 3 Jun 2021
DOI: 10.34894/j0cm5k, https://dataverse.nl/citation?persistentId=doi:10.34894/J0CM5K
Dataset
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Conversational Agent Voting Advice Applications: A comparison between a structured, semi-structured, and non-structured chatbot design for communicating with voters about political issues
Kamoen, N. (Contributor) & Liebrecht, C. (Contributor), DataverseNL, 18 Nov 2021
DOI: 10.34894/49fzyf, https://dataverse.nl/citation?persistentId=doi:10.34894/49FZYF
Dataset
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Voice your Opinion! Young Voters’ Usage and Perceptions of a Text-based, Voice-based and Text-Voice combined Conversational Agent Voting Advice Application (CAVAA)
Kamoen, N. (Contributor) & Liebrecht, C. (Creator), DataverseNL, 30 Aug 2022
DOI: 10.34894/mnmlat, https://dataverse.nl/citation?persistentId=doi:10.34894/MNMLAT
Dataset
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“Hi chatbot, let’s talk about politics!” Examining the impact of verbal anthropomorphism in Conversational Agent Voting Advice Applications (CAVAAs) on higher and lower politically sophisticated users
Kamoen, N. (Creator), Hankel, S. (Creator) & Liebrecht, C. C. C. (Creator), DataverseNL, 18 Sept 2024
DOI: 10.34894/xm39jg, https://dataverse.nl/citation?persistentId=doi:10.34894/XM39JG
Dataset
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In Pursuit of Informed Voters: Three Experimental Studies on Enhanced Voting Advice Applications
Kamoen, N. (Creator) & Liebrecht, C. (Creator), DataverseNL, 30 Jan 2026
DOI: 10.34894/r2ywel
Dataset