Research Output per year
Personal profile
Research interests
My research focuses on modeling consumers' shopping behavior and their responses to retailer and manufacturer decisions and characteristics, such as stockouts, shelf layout, price (promotions), branding, and assortment decisions.
Career
·Full Professor in Marketing (Hoogleraar B) Tilburg University (since 1-10-2001)
·Full Professor in Marketing (Gewoon Hoogleraar) UFSIA (since 1-10-1998)
·Professor in Marketing, (Hoogleraar) UFSIA (since 1-10-1993)
·Part Time Assistant Professor, Catholic University of MONS (Deeltijds Docent FUCAM), (since 1-9-1989)
·Full time Assistant Professor in Applied Economic Sciences (Voltijds Hoofddocent TEW), UFSIA (from 1-10-1986 to 1-10-1993)
·Lector Catholic University of Leuven, Department of Applied Economic Sciences (from 1-10-1985 to 1-10-1986)
·Assistant in Quantitative Decision Methods, UFSIA, Faculty of Applied Economic Sciences, (from 1-1-1984 to 1-10-1985)
·Research Fellow of the National Foundation for Scientific Research (Aspirant NFWO), UFSIA (from 1-10-1980 to 1-1-1984)
PhD supervision
PhD supervisor of Marc Logman (UFSIA, co-promotor A . Bultez), Katia Campo (UFSIA), Bram Foubert (UFSIA), Els Breugelmans (UFSIA, co-promotor with Katia Campo), Patricia Nisol (FUCAM-UFSIA, co-promotor with Alain Bultez), Maciej Szymanowski (UvT), Jia Liu (UvT), Hans Haans (UvT), Carlos Lourenco (UvT), Mark Vroegrijk (UvT, co-promotor with Katia Campo), Arjen van Lin (UvT).
Current courses
Click here for my courses.
Keywords
- Distribution
- Promotions
- Market Research
- Marketing
- Marketing Models
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Evaluating the effectiveness of retailer-themed super saver events
Gijsbrechts, E. & Guyt, J. Y., Mar 2020, In : Journal of Marketing. 84, 2, p. 92-113Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
"Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition
van Lin, A. & Gijsbrechts, E., May 2019, In : Management Science. 65, 5, p. 2388-2411Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
Retailers under siege? Issues and outlook
Gielens, K. J. P. & Gijsbrechts, E., 2019, Surviving the Retail Revolution. van Everdingen, Y. M. (ed.). Amsterdam: MOA, Center for Marketing Intelligence & Research, p. 17-28Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
Handbook of Research on Retailing
Gielens, K. J. P. (ed.) & Gijsbrechts, E. (ed.), 31 Aug 2018, Cheltenham: Edward Elgar Publishing. 445 p.Research output: Book/Report › Book editing
On consumer choice patterns and the net impact of feature promotions
Guyt, J. & Gijsbrechts, E., Sep 2018, In : International Journal of Research in Marketing. 35, 3, p. 490-508Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
Projects
- 5 Finished
Minimize expenditures or maximize savings: What drives store choice?
Yajjou, S., Osinga, E. C. & Gijsbrechts, E.
1/09/11 → 1/09/14
Project: Research project
Multiple Store Shopping: Drivers and Implications for Retail Strategies and Tactics
Gijsbrechts, E. & Vroegrijk, M. J. J.
1/01/07 → 26/09/12
Project: Research project
Store price perceptions and consumer choices
Da Silva Lourenço, C. J. & Gijsbrechts, E.
1/09/05 → 1/09/08
Project: Research project
Private labels management
Szymanowski, M. G. & Gijsbrechts, E.
1/09/03 → 1/09/07
Project: Research project