• Warandelaan 2, Koopmans Building, room K 743

    5037 AB Tilburg


1981 …2020

Research output per year

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Personal profile

Research interests

My research focuses on modeling consumers' shopping behavior and their responses to retailer and manufacturer decisions and characteristics, such as stockouts, shelf layout, price (promotions), branding, and assortment decisions.


·Full Professor in Marketing (Hoogleraar B) Tilburg University (since 1-10-2001)

·Full Professor in Marketing (Gewoon Hoogleraar) UFSIA (since 1-10-1998)

·Professor in Marketing, (Hoogleraar) UFSIA (since 1-10-1993)

·Part Time Assistant Professor, Catholic University of MONS (Deeltijds Docent FUCAM), (since 1-9-1989)

·Full time Assistant Professor in Applied Economic Sciences (Voltijds Hoofddocent TEW), UFSIA (from 1-10-1986 to 1-10-1993)

·Lector Catholic University of Leuven, Department of Applied Economic Sciences (from 1-10-1985 to 1-10-1986)

·Assistant in Quantitative Decision Methods, UFSIA, Faculty of Applied Economic Sciences, (from 1-1-1984 to 1-10-1985)

·Research Fellow of the National Foundation for Scientific Research (Aspirant NFWO), UFSIA (from 1-10-1980 to 1-1-1984)

PhD supervision

PhD supervisor of Marc Logman (UFSIA, co-promotor A . Bultez), Katia Campo (UFSIA), Bram Foubert (UFSIA), Els Breugelmans (UFSIA, co-promotor with Katia Campo), Patricia Nisol (FUCAM-UFSIA, co-promotor with Alain Bultez), Maciej Szymanowski (UvT), Jia Liu (UvT), Hans Haans (UvT), Carlos Lourenco (UvT), Mark Vroegrijk (UvT, co-promotor with Katia Campo), Arjen van Lin (UvT).

Current courses

Click here for my courses.


  • Distribution
  • Promotions
  • Market Research
  • Marketing
  • Marketing Models

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Research Output

Evaluating the effectiveness of retailer-themed super saver events

Gijsbrechts, E. & Guyt, J. Y., Mar 2020, In : Journal of Marketing. 84, 2, p. 92-113

Research output: Contribution to journalArticleScientificpeer-review

Open Access
  • "Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition

    van Lin, A. & Gijsbrechts, E., May 2019, In : Management Science. 65, 5, p. 2388-2411

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
  • Retailers under siege? Issues and outlook

    Gielens, K. J. P. & Gijsbrechts, E., 2019, Surviving the Retail Revolution. van Everdingen, Y. M. (ed.). Amsterdam: MOA, Center for Marketing Intelligence & Research, p. 17-28

    Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

    Handbook of Research on Retailing

    Gielens, K. J. P. (ed.) & Gijsbrechts, E. (ed.), 31 Aug 2018, Cheltenham: Edward Elgar Publishing. 445 p.

    Research output: Book/ReportBook editing

    On consumer choice patterns and the net impact of feature promotions

    Guyt, J. & Gijsbrechts, E., Sep 2018, In : International Journal of Research in Marketing. 35, 3, p. 490-508

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
  • Projects

    Minimize expenditures or maximize savings: What drives store choice?

    Yajjou, S., Osinga, E. C. & Gijsbrechts, E.


    Project: Research project


    van Lin, A. & Gijsbrechts, E.


    Project: Research project

    Multiple Store Shopping: Drivers and Implications for Retail Strategies and Tactics

    Gijsbrechts, E. & Vroegrijk, M. J. J.


    Project: Research project

    Store price perceptions and consumer choices

    Da Silva Lourenço, C. J. & Gijsbrechts, E.


    Project: Research project

    Private labels management

    Szymanowski, M. G. & Gijsbrechts, E.


    Project: Research project