• Warandelaan 2, Koopmans Building, room K 743

    5037 AB Tilburg


1981 …2019
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Personal profile

Research interests

My research focuses on modeling consumers' shopping behavior and their responses to retailer and manufacturer decisions and characteristics, such as stockouts, shelf layout, price (promotions), branding, and assortment decisions.


·Full Professor in Marketing (Hoogleraar B) Tilburg University (since 1-10-2001)

·Full Professor in Marketing (Gewoon Hoogleraar) UFSIA (since 1-10-1998)

·Professor in Marketing, (Hoogleraar) UFSIA (since 1-10-1993)

·Part Time Assistant Professor, Catholic University of MONS (Deeltijds Docent FUCAM), (since 1-9-1989)

·Full time Assistant Professor in Applied Economic Sciences (Voltijds Hoofddocent TEW), UFSIA (from 1-10-1986 to 1-10-1993)

·Lector Catholic University of Leuven, Department of Applied Economic Sciences (from 1-10-1985 to 1-10-1986)

·Assistant in Quantitative Decision Methods, UFSIA, Faculty of Applied Economic Sciences, (from 1-1-1984 to 1-10-1985)

·Research Fellow of the National Foundation for Scientific Research (Aspirant NFWO), UFSIA (from 1-10-1980 to 1-1-1984)

PhD supervision

PhD supervisor of Marc Logman (UFSIA, co-promotor A . Bultez), Katia Campo (UFSIA), Bram Foubert (UFSIA), Els Breugelmans (UFSIA, co-promotor with Katia Campo), Patricia Nisol (FUCAM-UFSIA, co-promotor with Alain Bultez), Maciej Szymanowski (UvT), Jia Liu (UvT), Hans Haans (UvT), Carlos Lourenco (UvT), Mark Vroegrijk (UvT, co-promotor with Katia Campo), Arjen van Lin (UvT).

Current courses

Click here for my courses.


  • Distribution
  • Promotions
  • Market Research
  • Marketing
  • Marketing Models

Fingerprint Dive into the research topics where Els Gijsbrechts is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1981 2019

"Hello Jumbo!” The spatio-temporal rollout and traffic to a new grocery chain after acquisition

van Lin, A. & Gijsbrechts, E., May 2019, In : Management Science. 65, 5, p. 2388-2411

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Market characteristics

Retailers under siege? Issues and outlook

Gielens, K. J. P. & Gijsbrechts, E., 2019, Surviving the Retail Revolution. van Everdingen, Y. M. (ed.). Amsterdam: MOA, Center for Marketing Intelligence & Research, p. 17-28

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Handbook of Research on Retailing

Gielens, K. J. P. (ed.) & Gijsbrechts, E. (ed.), 31 Aug 2018, Cheltenham: Edward Elgar Publishing. 445 p.

Research output: Book/ReportBook editingScientificpeer-review

On consumer choice patterns and the net impact of feature promotions

Guyt, J. & Gijsbrechts, E., Sep 2018, In : International Journal of Research in Marketing. 35, 3, p. 490-508

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Consumer choice

Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay

Gijsbrechts, E., Campo, K. & Vroegrijk, M. J. J., Jun 2018, In : International Journal of Research in Marketing. 35, 2, p. 270-288

Research output: Contribution to journalArticleScientificpeer-review


Projects 2003 2014

Minimize expenditures or maximize savings: What drives store choice?

Yajjou, S., Osinga, E. C. & Gijsbrechts, E.


Project: Research project


van Lin, A. & Gijsbrechts, E.


Project: Research project

Multiple Store Shopping: Drivers and Implications for Retail Strategies and Tactics

Gijsbrechts, E. & Vroegrijk, M. J. J.


Project: Research project

Store price perceptions and consumer choices

Da Silva Lourenço, C. J. & Gijsbrechts, E.


Project: Research project

Private labels management

Szymanowski, M. G. & Gijsbrechts, E.


Project: Research project