Erik Brouwer

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Personal profile

Research interests

Erik Brouwer is Full Professor of Competiton and Innovation. His chair is financed by the ACM.


Erik Brouwer is sinds september 2017 also Head of Big Data Science at SEO Amsterdam Economics. Erik objectifies and rationalizes clients? choices by disentangling and isolating the main effects that affect the clients with the use of Big Data Science and economic theory.


Since 2012 he is working as Director Risk at Leaseplan. In his previous positions at PwC, he has managed numerous projects in the following fields: competition economics & regulation,measuring innovation and knowledge exchange at the firm level,evaluation of government funded R&D activities, brand valuation,conjoint analysis, willingness to pay & optimal pricing. In his current position at LeasePlan he is quantifying and mitigating risk (asset, credit and insurance risk)


2012: Director Risk, Leaseplan

2006-heden: Professor Competition & Innovation, Tilburg University, Faculty Economics and Business Administration
2005-heden: Researcher, Tilburg University, Faculty Economics and Business Administration
2001-2012: Director, Economic Advisory Services Group, PricewaterhouseCoopers Advisory
2004-2005: Affiliated Researcher, Erasmus University Rotterdam, Faculty Economic Sciences
2002-2004: Scientific Researcher, Erasmus University Rotterdam, Faculty Economic Sciences
1999-2001: Senior Researcher, Dialogic Research Institute, Utrecht
1990-1999: Senior Researcher, Amsterdam Economics (SEO).
1988-1990: Research Assistant, University of Amsterdam, Faculty Economic Sciences, Department Micro Economics


Current courses

Click here for my courses.

External positions


1 Dec 201231 Aug 2017


  • Marketing Management
  • Risk Regulation
  • Methodology And Statistics
  • Competition
  • Asset Pricing
  • Risk Models
  • Market Research
  • Marketing
  • Innovation
  • Models
  • Competition Policy


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