Photo of Fons Maes
  • Warandelaan 2, Dante Building, room D 405

    5037 AB Tilburg


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Personal profile

Research interests

Fons Maes (PhD 1991) is full Professor and Head of the Department of Communication and Cognition, Tilburg School of Humanities at Tilburg University. He studies the interaction of visual and verbal sign systems in human communication. Topics include the production of referential expressions, verbal and visual metaphor, navigation communication, information visualization, and the use of visuals in health communication and advertising.




Current courses

  • Advances in Visual Communication Research (research master CIW)
  • Multimodality and Communication (master CIW)


Selection former courses Tilburg University

  • Foundations of Language and Communication (research master)
  • Visual communication (2012-2013)
  • Introduction Business Communication and Digital Media (Inleiding BDM) (bachelor)
  • Recent developments in Document Design (research master) (2007-2010)
  • Multimodality and Cognition (2003-2008)
  • Digital Document Design (2002-2005)
  • New Media (Nieuwe Media) (1999-2000)
  • Design of instructive texts (Ontwerp Instructieve Teksten) (1996-2003)
  • Tekst en Beeld (1996-2003)
  • Discourse Theory (Discourse theory) (1995-1998)
  • Computers and Documentation (Computers & Documentatie) (1992-1995)
  • Discourse Studies (Tekstwetenschap II) (1993-1995)
  • Prescription and Linguistics (Taalprescriptie en taalwetenschap) (1991-1993)
  • Writing in professional settings (Schrijven in Beroepssituaties) (1984-1991)
  • Text processing and Text editing (Tekstverwerking en tekstredactie) (1992)
  • Proficiency Dutch (Taalvaardigheid Nederlands doctoraal) (1983-1993)
  • Language and Profession (Taal en Beroep)  (1988-2002)
  • Various language proficiency courses Economy, Law, Social Sciences; Language Center, Tilburg University (1983-1993)

Current courses

Click here for my courses.


  • Language Psychology
  • Communication Science
  • Discourse Studies
  • Reference
  • Metaphors
  • Visual Cognition
  • Language Analysis
  • Cognitive Science
  • Linguistics
  • Visual Communication

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Research Output 1994 2018

A Multimodal Approach to Children's Deceptive Behavior

Serras Pereira, M. 2018 S.l.: [s.n.]. 124 p.

Research output: ThesisDoctoral ThesisScientific

Open Access
Open Access
Mandarin Chinese
Chinese Culture
Open Access
social capital

Casanova 2: A domain specific language for general game development

Abbadi, M. 2017 S.l.: [s.n.]. 175 p.

Research output: ThesisDoctoral ThesisScientific

Open Access