Photo of Fred Raaij, van

Fred van Raaij


  • Warandelaan 2, Tias Building, room T 423

    5037 AB Tilburg


1980 …2020
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Personal profile

Research interests

Psychology becomes more important for economics. Examples are behavioral and experimental economics. I am interested in this border area of economics and psychology.



As a student I was chairman of the NIOPS (Netherlands Interacademic Organisation of Psychology Students) (1967-1968).

Researcher at the Managment Research Institute of University Twente (1970-1972). Assistant professor at Tilburg University (1972-1979) at the founding of the curriculum of economic psychology at the Department of Psychology. Visiting assistant professor of Business Administration at the University of Illinois at Urbana-Champaign USA (1976-1977). Professor of economic psychologie at the Department of Economics of Erasmus University Rotterdam (1979-1993) and professor of marketing management at the Rotterdam School of Management (RSM) of Erasmus University (1993-2000). Since 2000 professor of economic psychology at Tilburg University.

Board member and chairman of the Consumentenbond (1983-1988); advisory board member of Science & Strategy (1985-2008); chairman of GVR (Association for Marketing Communication) (1999-2004); board emember of SWOCC (Foundation for Scientific Research on Commercial Communication) at the University of Amsterdam (since 2007); advisory board member of Amphia Hospital, Breda-Oosterhout (since 2007).


Courses I teach in the area of economic psychology are: consumer behaviour, communication, media and the Internet, financial behaviour of households, psychological economics.


  • Internet Use By Consumers
  • Marketing
  • Consumer Behaviour
  • Mass Communication
  • Consumption
  • Consumer Goods
  • Psychology Of Economic Behaviour
  • Investor Behaviour
  • Mass Customization
  • Market Research
  • Marketing Communication
  • Financial Planning By Consumers
  • Media Use By Consumers
  • The Consumer And The Euro

Fingerprint Dive into the research topics where Fred van Raaij is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output 1980 2020

Fiscale vaardigheden van MKB-ondernemers: Een literatuuronderzoek

van Raaij, W. F., 2020, (Accepted/In press) Utrecht: Belastingdienst.

Research output: Book/ReportReportProfessional

Segmentation of health care consumers: Psychological determinants of subjective health and other person-related variables

Bloem, J. G., Stalpers, J., Groenland, E. A. G., van Montfort, K. & van Raaij, W. F., 2020, (Accepted/In press)

Research output: Book/ReportReportProfessional

The benefits of joint and separable financial management of couples

van Raaij, W. F., Antonides, G. & de Groot, M., 2019, Amsterdam: Think Forward Initiative. 26 p.

Research output: Book/ReportReportProfessional

Open Access
Financial management
Management styles
Money management

Trust in persons, organizations and systems

van Raaij, W. F., 2019, Handbook of advances in marketing in the era of disruptions : Essays in honour of Jagdish N. Sheth. Parvatiyar, A. & Sisodia, R. (eds.). New Delhi: Sage, p. 318-329

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Skills for tax compliance of small business owners

van Raaij, W. F., Smolenaars, M., Nijenhuis, E. & de Jager, H., 2018.

Research output: Contribution to conferencePaperOther research output